Manager, Social Media

gotofoodsjobs; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

GoTo Foods, based in Atlanta, GA, is seeking a strategic Social Media Manager to lead brand social strategy and execution across our platforms. You will bring our brands to life through platform-native content, community engagement, creator partnerships, and data-informed optimization to strengthen brand affinity and drive results.

This role is located in our Atlanta corporate office with work-from-home Fridays, offering collaboration with a diverse portfolio of beloved brands.

Qualifications

• Lead brand social strategy and execution across platforms.
• Develop platform-native content and community engagement.
• Partner with creators and use data to optimize performance.

Responsibilities

• Strengthen brand affinity and grow audiences.
• Drive business results through social media optimization.

Job description

GoTo Foods is the company behind seven iconic brands: Auntie Anne’s, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Jamba, Schlotzsky’s, and Carvel. From craveable treats and beverages to signature entrées, our restaurants, shoppes, and bakeries share a commitment to excellence and a passion for creating memorable guest experiences.

We are seeking a strategic, creative, and culturally fluent Social Media Manager to lead brand social strategy and execution across our platforms. This role will bring our brands to life through platform-native content, community engagement, creator partnerships, and data-informed optimization that strengthens brand affinity, grows audiences, and drives business results.

This role is based in our Atlanta, GA corporate office with work from home on Fridays.