Manager, Social Engagement

Pfizer; Northern, New York (KY, NY); Hybrid; USD 99,000 - 165,000; Full time

Benefits offered by this job

401(k) matching

Retirement savings contribution

Paid vacation

Paid holidays

Paid personal days

Parental leave

Medical, dental, vision

Job summary

Pfizer is seeking a social engagement professional to own organic strategy for Primary and Specialty Care brands, including content calendar and platform-native executions. You will partner with marketing, product, and digital teams to build and scale communities while ensuring compliant social content.

You’ll manage tone, governance, and program safety, and drive learning through testing across formats and platforms, reporting monthly on impact.

Qualifications

• Experience managing social media/editorial programs at scale.

Responsibilities

• Define the organic social strategy for Primary and Specialty Care brands and translate into platform-native content.

Skills

Agency management

Communication skills

Stakeholder management

Strategic thinking

Organizational skills

Education

Bachelor's degree +4 years

Master's degree +2 years

PhD +0 years

Associate degree +8 years

High school diploma +10 years

Tools

Sprinklr

Job description

**Role Summary**This position reports to the Director, Product Communications and Social Engagement Lead, and will execute the organic social strategy and community engagement across the Primary Care, Specialty Care, and Oncology businesses, as well as PfizerForAll handles. The role is responsible for delivering tactics against social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives.The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate is someone proficient in hands-on execution and collaboration with cross-functional teams, including marketing, product, and digital.**Key Responsibilities****Strategy and Planning*** Help define the organic social strategy for Primary and Specialty Care brands and input into translation of brand narratives into platform-native content and series.* Help build and maintain a channel-by-channel editorial calendar (quarterly and monthly) aligned to campaigns, corporate moments, data and regulatory milestones, and product needs; integrate tagging and UTMs.**Content Operations and Execution*** Assist in the editorial process end to end: help brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.* Support data and milestone moments through social, helping shape the communications approach and developing supporting content for owned corporate channels.* Coordinate influencer and partner content where relevant, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies.* Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings into playbooks.**Community Management and Safety*** Own and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and AE/issue response.* Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.* Help manage issues and rapid-response communications, developing materials and securing approvals as needed.**Measurement and Optimization*** Help maintain a fit-for-purpose measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.* Partner with Paid Media to integrate organic and paid flighting, align on briefs and tracking, and ensure cross-channel attribution; maintain dashboards and performance hygiene.**Cross-functional Collaboration*** Assist in convening CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to secure and compile feedback, as well as to help keep governance tight and delivery on time.* Ensure review and approval compliance; monitor content expiration, renewal cycles, and archive requirements.* Help represent Social Engagement in enterprise social councils and audience insights forums; cascade guidance and playbooks to teams.**Required Competencies**History of Executional Excellence; Strong Organization and Time Management Skills; Highly Detail-Oriented; Acts Decisively; Seizes Accountability; Builds Effective Campaigns; Eager to Grow and Learn; Strategic andCreative Thinker; Strategic & Innovative Thinking**Qualifications*** Applicant must have a bachelor's degree with at least 4 years of experience in social media/community management, product communications, or corporate social; healthcare experience preferred.; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience* Track record building brand communities and editorial operations at scale, as well as organizational skills and attention to detail.* Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.* Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations).* Excellent written, oral, communication skills and interpersonal skills.* Ability to develop, implement and measure success of platforms.* Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.* Self-starter, able to work independently as well as with teams.**Non-Standard Work Schedule, Travel Or Environment Requirements*** Willing to travel up to 10% of the time for business purpose (within USA).* Ability to physically go into Pfizer office; in line with company policy.**Organizational Relationships*** In-house Media teams* CMO organization* Global Media/Public Affairs* Legal, Regulatory, Medical Affairs* Product brand teams* External agencies/partners**Resources Managed*** Financial Accountability: multi-million dollar budgets / oversight of agency resources.* Individual contributor.Work Location Assignment: HybridOther Job Details:Last day to apply: September 28, 2026The annual base salary for this position ranges from $99,200.00 to $165,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Candidates must be authorized to be employed in the U.S. by any employer.U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.**Sunshine Act**Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.**EEO & Employment Eligibility**Pfizer is committed to equal opportunity in the terms and conditions of employment for all