Manager Social Engagement

Genting New York LLC; New York (NY); On-site; USD 74,000 - 103,000; Full time

Job summary

Resorts World New York City seeks a Manager Social Engagement to lead digital content creation, deployment, and tracking across Resorts World properties and partner sites.

You will manage social initiatives, earned and paid media, reputation management, local outreach, and coordinate with agencies, IT, hotel sales, and operations to support advertising and online presence. Requires 3 years in digital marketing and a BA/BS in marketing or communications.

Qualifications

• BA/BS in Marketing, Communications, or a related field.
• Three (3) years of experience in digital/social marketing, advertising, and communications.
• Must be able to obtain and maintain the appropriate licenses.

Responsibilities

• Oversee digital content creation, deployment, and tracking for digital communications.
• Strengthen brand through earned and paid media, social engagement, and local outreach.
• Manage digital agencies and coordinate with IT, hotel sales, and operations for online advertising.

Skills

Digital marketing

Social engagement

Reputation management

Team leadership

Education

BA/BS in Marketing, Communications, or related field

Job description

Job Responsibilities

With the assistance of a digital agency and various outside partners, the Manager Social Engagement will be responsible for overseeing digital content creation, deployment, and tracking for digital communications for Resorts World Casino New York, Catskills, and Hudson Valley. The primary responsibility is to strengthen the Resorts World brand through earned and paid media, social engagement, reputation management, and local outreach. These digital mediums include, but are not limited to, our company website, social media channels, partner websites, display advertising, slot promotional screens, elevator screens, hotel televisions, and property promotional screens.

Essential Duties/Core Competencies

• Responsible for initiating strategic digital direction and overseeing all social initiatives and reputation management, including public-facing and community outreach
• Responsible for monthly digital spend and media placement, including the annual budget and marketing assets related to social media and various digital channels.
• Responsible for assigning work and responsibilities to direct team members
• Scheduling and training to ensure that the group operates at maximum efficiency
• Participates in the team member selection hiring process, including interviewing and recommending candidates for hire, setting goals and objectives, and completing performance evaluations and issues.
• Manages any and all digital agencies related to digital media and social media strategy efforts.
• Work closely with hotel sales, food and beverage, sports betting, and gaming operations for all advertising support related to digital
• Oversees website management and works closely with IT and the website agency for any necessary updates.
• Provides an overall plan for all Genting Americas East properties related to activities and promotions appearing on digital channels.
• Works closely with public relations, community relations, and government affairs on the execution of local outreach and internal events.
• Supports online presence for mobile gaming, including play-for-fun sites and/or mobile sports betting.
• Key stakeholders in the development, management, and maintenance of mobile applications
• Demonstrates consistent regard and dedication to guests, colleagues, and the company by being engaged, interested, and productive.
• Demonstrates an understanding of the impact actions and decisions have on the company, both financially and in terms of customer relations.
• Demonstrates the courage, creativity, and initiative to present new ideas and perspectives to create positive results.
• Must always be respectful and considerate of all viewpoints and situations.
• Puts the guest at the forefront of every decision.

Work/Educational Experience

• Must be 18 years of age or older and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
• BA/BS in Marketing, Communications, or a related field
• Three (3) years of experience in digital/social marketing, advertising, and communications
• Must be able to obtain and maintain the appropriate licenses.

Essential Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Understanding current digital marketing trends and best practices based on digital channels
• Understanding of website optimization strategies to include SEO and SEM
• Understanding of programmatic and display advertising strategies and techniques
• Understanding KPI tracking, reporting, and achieving results through these mediums
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining a constant level of high quality
• Excellent verbal and written communication skills
• Strong interpersonal and customer service skills
• Ability to work with or for multiple employees and meet deadlines

Physical and Mental Demands

The physical demands described here are representative of those that must be met by the team member to successfully perform the essential functions of this job. While performing the duties of the job, the team member is regularly required to talk or hear. The team member is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools, or controls. The team member is occasionally required to reach with hands and arms and to sit, climb, balance, stoop, stretch, bend, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability, such as lifting or maneuvering at least 15 pounds, and prolonged sitting during the shift.

Language Skills

• Ability to read, analyze, and interpret documents, such as policy and procedure manuals and other related documents.
• Ability to respond to common inquiries from other team members or guests.
• Fluency in English is required.
• Ability to write detailed instructions and correspondence.
• Ability to effectively present information in one-on-one and small group situations.
• Mathematical skills and reasoning ability
• Ability to compute complex mathematical calculations.
• Ability to work with mathematical concepts such as probability and statistical inference.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to decipher various reports and maintain reports upon request with strong decision-making and problem-solving skills.
• Ability to work well under pressure and deadlines.

Work Environment

The work environment characteristics described here are representative of those that exists while employees are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is typically moderate. When on the property or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner. Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property. The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.

Pay Transparency

$73,550 - $103,000

Working at Resorts World

Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals. Resorts World strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals.