Manager, Social Content Writer - OleHenriksen

kendo; California (MO); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Kendo is seeking a Manager, Social Content Writer to lead native copy across social platforms, email, and CRM. You will partner with the creative team to craft engaging captions, hooks, and scripts for TikTok, Instagram, and other channels, ensuring brand voice at speed.

With 5+ years in social copy and fluency in AI writing tools, you will shape content strategy and optimize messaging, while enjoying a hybrid SF office schedule and comprehensive benefits.

Qualifications

• 5+ years of copywriting with a demonstrable social-first portfolio.
• Fluent in native social copy—understands captions vs headlines.
• Experience with AI writing tools and workflows.
• Knows how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email.
• Strong instinct for hooks that stop a scroll.
• Some content strategy background is a plus; beauty experience is a plus.

Responsibilities

• Write social captions native to each platform; not just campaign copy.
• Create hooks and on-screen copy for TikTok and Reels.
• Develop paid social copy—headlines, body copy, CTAs.
• Draft email and CRM copy; generate variants and subject lines.
• Contribute to content planning with a copy/messaging POV.
• Develop AI copy workflows and prompts to align with brand voice.
• Track platform copy performance and adapt messaging accordingly.
• Incorporate SEO/GEO insights to maximize discoverability while preserving brand voice.

Skills

Copywriting

Social-first

AI tools

Platform-specific copy

Hooks

Tools

AI writing tools

Job description

MANAGER, SOCIAL CONTENT WRITER – OLEHENRIKSEN

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $108,300 - $129,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus anda comprehensive benefits package including:

• annual bonus
• medical insurance
• dental insurance
• vision insurance
• flex paid time off program
• parental leave
• employee discount/perks
• retirement plan with employer contributions
• Summer Fridays
• opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The copy voice of the social-first content team. Working closely with your creative counterpart, you write all copy for the platform-native content engine—social captions, hooks, scripts, paid social copy, email and CRM, and digital content. You think natively in platform: you understand how copy functions differently on TikTok versus Instagram versus email, and write for each context with fluency and intentionality. You are a power user of AI writing tools—using them to multiply their output, test messaging, and generate options at speed. This role sits in the creative team, and reports to the head of the copy team.

RESPONSIBILITIES

• Social captions—written natively for each platform, not adapted from campaign copy
• Hooks and on-screen copy for TikTok and Reels content—writes copy that works in video, not just alongside it
• Paid social copy—headlines, body copy, and CTAs for paid media across all social platforms
• Email and CRM copy—campaign emails, SMS, and automated flows; generates variants and subject line options at volume
• Content strategy input—brings a copy and messaging POV into content planning conversations with the Social Art Director
• AI writing workflows—owns and develops AI copy tools for the content team; builds prompts, trains outputs to brand voice, generates variants at speed
• Platform copy intelligence—tracks what copy approaches, hooks, and formats are working on each platform and brings that intelligence into the creative process
• Ability to leverage SEO/GEO insights and keywords to ensure maximum discoverability of content, while still adhering to the brand voice across channels

REQUIREMENTS

• 5+ years of copywriting experience with a demonstrable social-first portfolio
• Has written natively for social—understands the difference between a caption and a campaign headline
• Already fluent in AI writing tools—doesn't need to be trained on the concept
• Understands how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email
• Strong instinct for hooks—can write an opening line that stops a scroll
• Some content strategy background is a plus—can think about what to say, not just how to say it
• Beauty experience a plus