Manager, Social Content Writer - OleHenriksen

Lip Lab; San Francisco, Northern (CA, KY); Hybrid; USD 108,000 - 129,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flex paid time off

Parental leave

Employee discount/perks

Retirement plan with employer matching

Summer Fridays

Work from anywhere for two weeks

Job summary

Kendo Holdings, Inc. is seeking a Manager, Social Content Writer – Ole Henriksen to lead platform-native copy across TikTok, Instagram, email and more. You will work with the creative team to craft captions, hooks and scripts that fit each channel.

This role requires a strong social-first portfolio, fluency in AI writing tools, and the ability to drive content strategy, scale outputs and test messaging with speed.

Qualifications

• 5+ years of copywriting with a social-first portfolio.
• Written natively for social platforms (captions vs headlines).
• Fluent in AI writing tools and prompts.
• Understanding copy performance across TikTok, Instagram, Pinterest, YouTube and email.
• Strong hooks and ability to stop a scroll.
• Some content strategy background; beauty experience a plus.

Responsibilities

• Social captions written natively for each platform.
• Hooks and on-screen copy for TikTok and Reels content.
• Paid social copy headlines, body copy, and CTAs.
• Email and CRM copy, campaigns, SMS, variants, subject lines.
• Content strategy input and brand voice alignment.
• AI writing workflows—develop prompts and outputs for the team.
• Platform copy intelligence—analyze and optimize performance.
• Incorporate SEO/GEO insights for discoverability.

Skills

Copywriting

Social-first writing

AI writing tools

Platform knowledge

Hooks

Content strategy

Beauty industry experience

Job description

#KKO-3086

Job Description

MANAGER, SOCIAL CONTENT WRITER – OLEHENRIKSEN

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $108,300 - $129,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus anda comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes:Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The copy voice of the social-first content team. Working closely with your creative counterpart, you write all copy for the platform-native content engine—social captions, hooks, scripts, paid social copy, email and CRM, and digital content. You think natively in platform: you understand how copy functions differently on TikTok versus Instagram versus email, and write for each context with fluency and intentionality. You are a power user of AI writing tools—using them to multiply their output, test messaging, and generate options at speed. This role sits in the creative team, and reports to the head of the copy team.

RESPONSIBILITIES

• Social captions—written natively for each platform, not adapted from campaign copy
• Hooks and on-screen copy for TikTok and Reels content—writes copy that works in video, not just alongside it
• Paid social copy—headlines, body copy, and CTAs for paid media across all social platforms
• Email and CRM copy—campaign emails, SMS, and automated flows; generates variants and subject line options at volume
• Content strategy input—brings a copy and messaging POV into content planning conversations with the Social Art Director
• AI writing workflows—owns and develops AI copy tools for the content team; builds prompts, trains outputs to brand voice, generates variants at speed
• Platform copy intelligence—tracks what copy approaches, hooks, and formats are working on each platform and brings that intelligence into the creative process
• Ability to leverage SEO/GEO insights and keywords to ensure maximum discoverability of content, while still adhering to the brand voice across channels

REQUIREMENTS

• 5+ years of copywriting experience with a demonstrable social-first portfolio
• Has written natively for social—understands the difference between a caption and a campaign headline
• Already fluent in AI writing tools—doesn't need to be trained on the concept
• Understands how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email
• Strong instinct for hooks—can write an opening line that stops a scroll
• Some content strategy background is a plus—can think about what to say, not just how to say it
• Beauty experience a plus

Position Type

Full-time

EEO is the Law