Manager, Social Content & Engagement

Consulting, Inc.; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

FTI Consulting, a leading global advisory firm, seeks a Manager of Social Content & Engagement to turn expertise into timely stories for our social channels. You will collaborate across Global Brand, Campaign and Market Engagement to identify experts, shape content from the outset, and produce social-first work that supports client growth.

The role blends editorial planning with real-time opportunity response, building recognizable voices across LinkedIn, Instagram, YouTube and more.

Qualifications

• Editorial planning and content strategy
• Social media management
• Video storytelling and editing
• Stakeholder collaboration
• Brand voice and tone alignment

Responsibilities

• Build and maintain an editorial pipeline of FTI experts and topics with partners.
• Monitor news and market developments; coordinate timely expert responses with review.
• Interview and translate analysis into short-form video, posts and other social content.
• Develop recurring expert-led formats aligned with Real-World Experience campaign.
• Plan shoots to create connected long-form and short-form stories across channels.
• Align editorial priorities with the organic social strategy across LinkedIn, Instagram, YouTube.
• Collaborate with Paid Media to plan paid social content and campaigns.
• Coordinate with recruitment to align content with employer brand priorities.
• Oversee day-to-day management of corporate social channels and publishing workflows.
• Work with design, video and campaign teams on briefs, scripts, and approvals.

Job description

Who We Are

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world's top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.

At FTI Consulting, you'll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you'll be an integral part of a focused team where you can make a real impact. You'll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.

Are you ready to make your impact?

About the Role

The Manager, Social Content & Engagement will help turn FTI Consulting's expertise into timely, useful stories for audiences across the firm's social channels. Working across Global Brand, Campaign and Market Engagement, this role will identify the right experts and subjects, shape content with them from the outset, and produce social-first work that supports the Expert Authority and Real-World Experience campaign. The role brings channel insight to editorial planning, helping experts build recognizable voices and reach relevant audiences across LinkedIn, Instagram, YouTube and other appropriate platforms. It combines proactive planning with the ability to respond quickly when current events create a relevant opportunity for FTI experts to offer insight. The Manager will work closely with Audience Engagement, Organic Social Media, Paid Media and production partners so content is designed for its audience, channel and intended impact and contribution to client growth.

What You'll Do

• Build and maintain an editorial pipeline of FTI experts, areas of expertise and emerging issues, working with subject matter experts and marketing partners to identify stories worth telling.
• Monitor relevant news and market developments; assess when FTI can offer a distinctive, credible perspective and coordinate timely expert responses with appropriate review and approval.
• Interview and collaborate with experts to translate complex analysis into clear, accurate short-form video, written posts and other social content. Connect immediate developments to their practical and longer-term implications for clients.
• Develop recurring expert-led content formats that complement the Real-World Experience campaign. Help experts move beyond occasional thought leadership posts toward distinctive, consistent social voices whose insight audiences recognize, trust and share.
• Partner with Associate Marketing and other production colleagues at the planning stage of longer-form shoots to define audiences, messages, questions, formats and capture needs. Design each shoot to support a connected set of long-form stories, short-form video, expert perspectives, social content and campaign assets.
• Work with the Director, Audience Engagement & Social Media to align editorial priorities with the overarching organic social strategy. Bring a point of view on the role of LinkedIn, Instagram, YouTube and emerging channels, adapting expert stories to each channel's audience, format and behavior rather than distributing the same asset everywhere.
• Partner with the Paid Media & Activation lead to identify expert content suited to paid social, plan channel-specific formats and variants, and connect audience engagement with campaign and client growth goals. Use performance insights to improve future work.
• Partner with the Senior Director, Global Employer Brand, and the recruiting team to align expert, people and culture storytelling with employer brand priorities. Identify opportunities to adapt Global Brand, Campaign and Engagement Marketing content for prospective talent, and plan complementary social content that helps candidates understand FTI's expertise, people and career opportunities.
• Coordinate day-to-day management of FTI Consulting's corporate social channels, including editorial planning, content workflows, community engagement and performance monitoring, working closely with the broader social media team and segment and regional marketing colleagues to support scheduling and publishing.
• Collaborate with design, video and campaign teams on briefs, scripts, graphics, edits and approvals; protect accuracy, brand standards and a consistent voice.
• Manage day-to-day operations of the firm's employee advocacy platform, including content curation and publishing, participant support, onboarding and adoption initiatives, to help professionals amplify FTI's expertise and storytelling.
• Conduct social media training for new hires in the Global Marketing and Segment Marketing teams as needed and provide resources and guidance to support effective participation across social channels and the employee advoc