Manager, SMC Marketing (B2B)

Snapchat; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Equity (RSUs)

Job summary

Snap Inc. is seeking a Manager, SMC Marketing to lead the global mid-market B2B marketing initiatives. You will shape multi-channel campaigns, collaborate with Growth, Sales, and Product Marketing, and coach a team to generate high-quality leads and support the sales funnel.

The role emphasizes data-driven optimization, effective cross-functional collaboration, and driving measurable pipeline growth for mid-market advertisers.

Qualifications

• Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences.
• Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
• Experience building integrated campaigns across events, partner marketing, sales enablement, paid media, and web.
• Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.

Responsibilities

• Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
• Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
• Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
• Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
• Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
• Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.

Skills

B2B marketing

Demand generation

Growth marketing

Partner marketing

Field marketing

Cross-functional leadership

Education

BS/BA degree or equivalent practical experience

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.We’re looking for a Manager, SMC Marketing to join Snap Inc.’s global Small and Medium Customers (SMC) organization. In this role, you will help define and execute the marketing strategy to accelerate mid-market advertiser acquisition and retention, with a strong focus on supporting sales through high-impact, multi-channel B2B campaigns.This leader will partner closely with Sales to build programs that generate high-quality leads, improve prospect engagement, and help move advertisers through the funnel more effectively. The role will lead integrated campaigns across events, partner marketing, sales enablement, paid media, and owned channels, while aligning with cross-functional teams including Growth, Sales, Partnerships, Comms, Creative, and Product Marketing. This is a people management role for a strategic marketer with deep B2B experience, strong cross-functional leadership skills, and a track record of building measurable programs that drive business growth.What you’ll doShape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth. Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact.Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness.Knowledge, Skills & AbilitiesProven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomes.Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.Strong cross-functional leadership skills and experience influencing stakeholders.Experience translating data and performance insights into actionable recommendations that improve campaign strategy and execution.Strong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environment.Experience in media, digital advertising, or a related industry is strongly preferred.Minimum QualificationsBS/BA degree or equivalent practical experience.8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.2+ years of experience managing and developing high-performing teams.Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention.Preferred QualificationsDeep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.Direct experience marketing to SMBs or mid-market advertisers.Experience supporting sales organizations through integrated marketing programs and enablement.Hands-on experience with campaign strategy, demand generation, and go-to-market execution.If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information ."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.Zone A (CA, WA, NYC) :The base salary range for this position is $173,000-$259,000 annually.Zone B :The base salary range for this position is $164,000-$246,000 annually.Zone C :The base salary range for this position is $147,000-$220,000 annually.This position is eligible for equity in the form of RSUs.