Manager, Service Marketing & Change Enablement

Alcon MX; Fort Worth (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Job summary

Alcon in Fort Worth, TX seeks a Manager, Service Marketing & Change Enablement to lead service marketing, commercialization, strategic communications, and organizational change initiatives that boost adoption and value realization for global service offerings and digital capabilities.

The role collaborates across Service Operations, Commercial, Technical Services, Digital Solutions, and BI to develop go-to-market strategies, adoption frameworks, and measurement dashboards that drive customer

Qualifications

• Knowledge of customer adoption and change management best practices.
• Experience delivering communication and adoption strategies for new technologies or services.
• Ability to influence across cross-functional teams including leadership.

Responsibilities

• Develop global service marketing strategies and value propositions to support commercialization and growth.
• Create launch communications, field-facing collateral, and customer-facing messaging to drive awareness and adoption.
• Partner with commercial, regional, and technical teams to ensure go-to-market readiness and sustained utilization of service capabilities.
• Build adoption strategies and change plans to improve readiness and address barriers across teams.
• Define and monitor adoption metrics, dashboards, and performance data to guide decisions.

Skills

Executive communication

Stakeholder engagement

Change management

Go-to-market strategy

Data analytics

Education

Bachelor’s Degree or Equivalent

Job description

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As the Manager, Service Marketing & Change Enablement, you will lead service marketing, commercialization, strategic communications, and organizational change initiatives that increase awareness, readiness, adoption, and value realization for global service offerings and digital capabilities.

Based in Fort Worth, Texas, this onsite role partners across Service Operations, Commercial, Technical Services, Digital Solutions, Business Intelligence, and regional organizations to develop go-to-market strategies, value propositions, launch communications, stakeholder engagement plans, and adoption frameworks.

You will use customer insights, adoption analytics, performance metrics, and executive reporting to identify barriers, strengthen commercial readiness, improve customer and user adoption, and drive sustained utilization of service capabilities.

This is an exciting opportunity for a collaborative, relationship-driven professional who can connect service marketing, commercial strategy, business transformation, change management, stakeholder communications, field enablement, and data-driven decision-making to deliver measurable customer and business outcomes.

In this role, a typical day will include:

• Developing and executing global service marketing strategies that support Alcon service offerings, digital solutions, commercialization priorities, and business growth objectives.
• Creating value propositions, messaging frameworks, promotional campaigns, launch communications, and field-facing or customer-facing collateral that drive awareness, engagement, and adoption.
• Partnering with commercial, regional, service operations, technical, and digital solutions teams to support go-to-market readiness and sustained utilization of service capabilities.
• Building adoption strategies and organizational change management plans that improve readiness, address adoption barriers, and support sustained behavioral change across teams and geographies.
• Defining and monitoring adoption metrics, including user engagement, feature utilization, training effectiveness, adoption rates, customer satisfaction, value realization, and commercialization progress.
• Using performance analytics, customer feedback, market insights, and business intelligence to identify trends, risks, opportunities, and continuous improvement actions.
• Developing executive dashboards, leadership updates, newsletters, transformation messaging, launch materials, and communication toolkits that create clarity and alignment.
• Conducting stakeholder analysis, change impact assessments, and readiness evaluations to identify adoption barriers and develop targeted communication, training, and reinforcement plans.
• Partnering with field and commercial teams to create sales enablement materials, customer journey communications, launch toolkits, and feedback mechanisms that support service commercialization and customer adoption.

WHAT YOU’LL BRING TO ALCON:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
• The ability to fluently read, write, understand and communicate in English
• 5 Years of Relevant Experience
• Visa Sponsorship: Not Available
• Preferred Experience leading organizational change, transformation, adoption, or change enablement initiatives.
• Proven success developing communication, stakeholder engagement, and adoption strategies that support implementation of new technologies, services, processes, or business initiatives.
• Experience creating value propositions, go-to-market strategies, commercialization plans, launch communications, and customer-facing messaging.
• Demonstrated ability to influence and build alignment across cross-functional teams, including commercial, service, digital, technical, and leadership stakeholders.
• Strong analytical capabilities with experience leveraging adoption metrics, dashboards, business intelligence, customer feedback, and performance data to drive business decisions.
• Excellent executive communication, presentation, and storytelling skills with the ability to simplify complex concepts for diverse audiences.
• Experience leading strategic initiatives, product or service launches, or enterprise-wide programs in matrixed organizations.
• Knowledge of customer adoption, customer experience, stakeholder readiness, and change management best practices.
• Familiarity with structured change management methodologies, project management practices, or adoption frameworks.
• Experience within healthcare, medical device, life sciences, pharmaceutical, technology, or other regulated industries.

How to Thrive at Alcon:

• Benefit from working in a highly collaborative and diverse environment where your contribution is valued.
• Alcon provides a robust benefits package including health, life, retirement, paid time off, and much more!
• Join Alcon’s mission to provide top-tier, innovative products and solutions that enhance sight, enhance lives, & help others "See Brilliantly!"

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [e-mail] and let us know the nature of your request and your contact information.

At Alcon, we are committed to helping people see better. We believe patients should have access to quality eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets. Alcon develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser vision correction. Its consumer products include the well-known Opti-Free line of contact lens solutions and related products. Alcon, which was founded in 1945, sells its products in 180 countries worldwide.