Manager, SEO+ AEO

VaynerX, LLC

New York (NY)

Hybrid

USD 80,000 - 105,000

Full time

17 hours ago

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Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia in New York seeks an experienced SEO Manager to execute day-to-day SEO tactics and drive continuous improvement for client organic search performance. You will conduct keyword research, optimize content, fix technical issues, and monitor results to ensure growth in rankings and traffic.

The role collaborates with writers and developers to deliver SEO-friendly content, stay ahead of algorithm changes, and meet client KPIs in a dynamic agency setting.

Qualifications

5–8 years of hands-on SEO experience in an agency or multi-client environment.
Strong understanding of search engine algorithms and ranking factors, including on-page and technical SEO.
Proficient with SEO analytics tools to diagnose issues and identify opportunities.

Responsibilities

Execute comprehensive SEO tasks for client websites daily, including keyword research, on-page optimization, and internal linking improvements.
Perform regular technical SEO audits and coordinate with developers to fix crawlability, speed, and mobile usability issues.
Lead off-page SEO efforts like link building and content outreach under the SEO Director.
Monitor SEO metrics using analytics tools and prepare client-facing reports with insights and recommendations.
Refine tactics based on data, testing, and algorithm updates to improve rankings and traffic.
Collaborate with content creators and developers to ensure SEO-friendly content and site changes.
Educate team members and clients on SEO best practices and impact on marketing goals.

Skills

SEO strategy

Keyword research

On-page optimization

Data analysis

Cross-functional collaboration

Communication

Time management

Problem solving

Adaptability

Education

Bachelor’s degree in marketing, computer science, or related field

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Moz

Job description

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

About Vaynermedia

Overall Purpose

We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients’ organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks – working closely with content creators and developers – and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment.

Key Areas of Responsibility

Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings.
Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings – such as broken links, sitemap errors, indexing problems, site speed/performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements
Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance
Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client
Continuously refine SEO tactics based on data-driven insights: if certain keywords or pages are underperforming, adjust the strategy (update content, tweak keywords, improve page UX, etc.) to capitalize on opportunities. Use A/B testing or multivariate testing for SEO changes when applicable to measure impact
Stay up-to-date with search engine algorithm changes (Google core updates, etc.) and industry trends. Quickly adapt optimization strategies in response to new SEO developments or ranking factor changes to maintain and improve client results
Collaborate closely with the SEO Director to ensure alignment with the overarching SEO strategy and priorities. Provide input and feedback during strategy sessions based on on-ground findings and performance data
Work with content writers to plan and produce SEO-friendly content (blog posts, landing page copy, etc.) that balances ranking objectives with quality and user intent. Similarly, liaise with web developers/designers to ensure site changes or new features are SEO-compliant (for example, proper use of heading tags, avoidance of content duplication, etc.)
Educate or inform junior team members, account managers, or clients on SEO best practices as needed – helping others understand how SEO efforts contribute to broader marketing goals

Experience / Knowledge Required

5–8 years of hands-on SEO experience, preferably in an agency or multi-client environment. Proven track record of implementing SEO tactics that have led to improved rankings and organic traffic growth over time (case studies or examples will be a plus).
Solid understanding of search engine algorithms and ranking factors. Expertise in both on-page SEO (content optimization, HTML tags, keyword usage) and technical SEO (site architecture, page speed optimization, structured data). Familiarity with off-page SEO and link-building strategies is also required.
Proficiency with SEO and analytics tools: must be adept at using Google Search Console and Google Analytics for monitoring performance, as well as SEO-specific tools like Ahrefs, SEMrush, Moz, or similar for research and tracking. Ability to use these tools to diagnose issues and find opportunities is essential.
Strong analytical and problem-solving skills. Comfortable digging into data to identify trends or anomalies, and translating those into actionable SEO improvements. Should be able to make data-driven decisions and measure the impact of optimizations (e.g., changes in rankings or traffic after a fix)
Ability to translate keyword opportunities into actionable recommendations for relevant and engaging content to drive viewer engagement and page ranking
Excellent time management and organizational abilities – capable of balancing priorities across several client projects and delivering results on schedule. Adaptable and resilient, with the ability to adjust strategies quickly in response to algorithm updates or shifts in client goals
Good communication skills, both written and verbal. Able to clearly report on SEO performance and explain complex SEO concepts in simple terms to clients or account teams. Effective at collaborating with cross-functional colleagues, such as content writers, designers, and developers, to implement SEO recommendations.
Keen attention to detail and a commitment to quality. Ensuring accuracy in reporting, avoiding mistakes in optimization (like broken links or incorrect redirects), and adhering to best practices that prevent penalties
Passion for SEO and digital marketing – stays curious and continuously learns about new SEO tools, techniques, and trends. Maybe you experiment on new strategies on your own or follow industry experts to keep your knowledge fresh
Bachelor’s degree in marketing, computer science, or a related field is a plus. Relevant certifications (e.g., Google Analytics Individual Qualification) are welcome but not mandatory

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.