Manager, Senior Brand

Carl Zeiss Vision, Inc.; Gloucester Township (NJ); On-site; USD 112,000 - 140,000; Full time

Benefits offered by this job

Medical plans

Retirement savings plan

Paid time off

Job summary

ZEISS in Central New Jersey seeks a Senior Brand Manager to lead the U.S. commercialization of a new ZEISS OTC brand extension.

You will own the end-to-end go-to-market strategy across retail, pharmacy, club, mass, and e-commerce, translating the ZEISS master brand into a successful category entry. The ideal candidate has 8+ years in CPG or regulated consumer health marketing, plus strong P&L and cross-functional leadership.

Qualifications

• Bachelor’s degree in related field; MBA preferred.
• Minimum 8 years in CPG, OTC, or regulated consumer health marketing.
• Experience launching products or brand extensions at national retail scale.
• Deep experience in omnichannel media strategy and retail media networks.
• Proven ability to own P&L, lead cross-functional teams and influence.
• Experience in multinational brands and strong project management.
• Excellent communication and presentation skills.
• Ability to travel domestically and internationally.

Responsibilities

• Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across channels.
• Define value proposition and messaging for the U.S. market.
• Manage P&L, forecasting and performance tracking.
• Ensure regulatory and legal compliance.
• Collaborate with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams.
• Monitor category trends and analyze data to inform strategy.
• Oversee agency and vendor relationships for quality execution.
• Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).
• Execute integrated campaigns and support retail promotions/events.
• Coach and develop direct reports and conduct evaluations.
• Align with goals and drive engagement and accountability.
• Follow safety standards and report concerns.

Skills

P&L ownership

Cross-functional leadership

Omnichannel media strategy

Retail media networks

Agency management

Budgeting

Excellent communication

Strategic thinking

Education

Bachelor's degree in related field

MBA

Job description

About Us

How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What’s the role?

The Senior Brand Manager – OTC Brand Launch will lead the U.S. commercialization of a new ZEISS brand extension into a new category. This role owns the end-to-end go‑to‑market strategy, demand generation, and financial performance for the launch across U.S. retail, pharmacy, club, mass, and e‑commerce channels. This is a highly visible, cross‑functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving both brand equity and commercial results. The ideal candidate is both strategic and hands‑on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.

Location

This position will report to Central NJ (Princeton, NJ area).

Here’s what you’ll do:

• Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).


• Define the value proposition and messaging, adapting the global strategy for the U.S. market.


• Manage P&L, forecasting, and financial performance tracking.


• Ensure all activities comply with regulatory and legal standards.


• Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.


• Monitor category trends and analyze performance data to inform strategy and optimize results.


• Oversee agency and vendor relationships to ensure high-quality execution.


• Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).


• Execute integrated campaigns and support retail promotions/events.


• Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.


• Set clear performance expectations, provide regular feedback, and conduct performance evaluations.


• Ensure alignment with organizational goals and values, driving engagement and accountability within the team.


• Follows safety standards and reports any safety concerns to leadership.

Do you qualify? Required:

• Bachelor’s degree in related field but a MBA in a related field is preferred.


• A minimum of 8 years’ experience in CPG, OTC, or regulated consumer health marketing.


• Proven success launching new products or brand extensions at national retail scale.


• Deep experience in omnichannel media strategy and retail media networks.


• Demonstrated ability to own P&L, lead cross-functional teams and influence.


• Experience working in a multi-national brand company.


• Proven track record in project management.


• Experience in planning and budgeting process, including financial business cases.


• Excellent communication (verbal and written) and presentation skills.


• Proven ability to build and maintain relationships.


• Ability to travel within the United States and internationally.

Nice to Haves:

• Regulatory Knowledge Over the counter product management experience

Pay and Benefits

The annual pay range for this position is $112,000 - $140,000. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus. ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off. We have amazing benefits to support you as an employee at ZEISS! Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay The list goes on!

Your ZEISS Recruiting Team

Joseph Taroni-Luxton, Lindsay Walker Goodman Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Culture

Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together. Join us today. Inspire people tomorrow. Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age sexual orientation or identity.