Manager, Salesforce Marketing Cloud Team Lead
Loreal
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Benefits offered by this job
Job summary
L’Oréal in New York, NY seeks a Salesforce Marketing Cloud Team Lead to guide the Marketing Technology group. You will lead SFMC developers and coordinate with business partners to translate requirements into scalable SFMC solutions.
This senior role focuses on platform design, standards, and delivery excellence while aligning with market needs across cross-functional teams. Hybrid work and strong benefits are offered.
Qualifications
- 5-8 years hands-on SFMC experience with 2+ years in a team lead role.
- Proven experience leading a team of SFMC developers.
- Deep expertise in SFMC data model design and API integration.
- Salesforce Marketing Cloud certifications – at least 2 of Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Administrator.
- Strong stakeholder management skills.
- Excellent written and verbal communication skills.
- Authorization to work in the United States full-time, permanent, ongoing basis.
Responsibilities
- Own end-to-end SFMC platform design and security framework.
- Define design principles, coding standards, and governance for SFMC.
- Conduct technical reviews before development starts.
- Plan for platform scalability aligned with Salesforce roadmap.
- Lead evaluation of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce).
- Directly lead and mentor SFMC developers.
- Manage Interaction Studio / Personalization alignment.
- Establish and maintain a developer playbook: templates, AMPscript libraries, SQL standards, Journey Builder patterns.
- Run code reviews and retrospectives to raise the team's technical bar.
- Foster a collaborative, safe team culture with experimentation and learning.
Skills
Tools
Job description
Job Title Manager, Salesforce Marketing Cloud Team Lead
Division: Corp IT
Location: New York, NY
Reports to: Head of Marketing Technology
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!
We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers — including a dedicated Interaction Studio specialist.
A core dimension of this role is the coordination with business stakeholders across country and zone teams — gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team.
- Own and evolve the end-to-end SFMC platform — Business Unit structure, data model, contact strategy, and security framework
- Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules
- Conduct technical reviews for all major initiatives before development begins
- Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap
- Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration)
- Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality
- Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform
- Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns
- Run code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar
- Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged
- Act as the primary technical escalation point for SFMC across business, data, and IT teams
- Collaborate with marketing leaders to translate business strategy into platform decisions
- Contribute to RFP processes, vendor evaluations, and license optimization discussions
- Represent the MarTech team in enterprise technology forums and IT governance meetings
- Produce and maintain technical decision records and platform documentation
- Email Studio — Advanced dynamic content strategy, deliverability, sender authentication
- Journey Builder — Complex multi-channel journey design, API-triggered journeys, transactional flows
- Automation Studio — Advanced SQL orchestration, scheduled and triggered automation design
- Mobile Studio — SMS, Push, LINE, WhatsApp — architecture and opt-in management
- Content Builder — Content governance, reusable block strategy, template design
- Analytics Builder — Custom reporting, Einstein Analytics, data visualization strategy
- Contact Builder — Advanced data model design, population hierarchy, attribute group strategy
- Cloud Pages — Microsite design, preference centers, progressive profiling
- AMPscript — Expert level: complex lookups, nested logic, dynamic content at scale
- SQL — Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio
- SSJS — Server-Side JavaScript for complex scripting, API calls within SFMC
- HTML/CSS — Responsive email design, cross-client rendering strategy
- JavaScript — Interaction Studio beacon implementation, Web Collect SDK
- REST & SOAP APIs — Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API
- Python / Node.js (desirable) — Scripting for integration tooling and ETL automation
- JSON / XML — API payload design, data transformation patterns
- Email authentication: SPF, DKIM, DMARC, IP warming strategy
- Suppression and opt-out management at scale across Business Units
- Regulatory expertise: GDPR, CCPA, CAN-SPAM, CASL
- Consent management framework design and preference center architecture
- DevOps & Platform Engineering — High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency
- Compliance & Deliverability — Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM)
- AI & Emerging Capabilities — Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory)
- 5-8 years of hands-on SFMC experience, including 2+ years in a team lead role
- Proven experience leading a team of SFMC developers
- Deep expertise in SFMC data model design and API integration
- Salesforce Marketing Cloud certifications — minimum 2 of the following: Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Administrator
- Strong stakeholder management skills
- Excellent written and verbal communication skills
- Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
- Salesforce Certified Data Cloud Consultant
- Experience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events)
- Knowledge of Salesforce CRM (Sales/Service Cloud) integration patterns
- Exposure to Agentforce / Einstein Copilot for marketing use cases
- Experience in a global, multi-BU enterprise SFMC deployment
- Familiarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
$98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
We are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
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