Manager, Retention Marketing, Commerce Platform
DoorDash
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Benefits offered by this job
Job summary
DoorDash is seeking a Retention Marketing Manager to lead CRM strategy for our Commerce Platform. You will craft lifecycle programs across email, push, SMS, and in‑app messaging to drive adoption, retention, and engagement among merchant customers.
You will manage a small team, collaborate with product, engineering, and marketing, and translate audience insights into effective campaigns with measurable impact.
Qualifications
- 6+ years in lifecycle, retention, or growth marketing (B2B or SaaS preferred).
- Proven track record of cross‑channel CRM campaigns that drive results.
- Strong cross‑functional collaboration and stakeholder management.
- Hands‑on with CRM platforms and data segmentation tools.
- Analytical thinking with data‑driven strategy development.
- Excellent organization and ability to manage multiple priorities.
Responsibilities
- Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform, including automated flows, experiments, and ad‑hoc campaigns.
- Lead a team of two direct reports to brief, optimize, and execute CRM campaigns and automations.
- Partner with Integrated Marketing to build campaign briefs based on goals and audience behavior, determining channel mix and messaging cadence.
- Lead end‑to‑end campaign planning with Marketing Ops: creative development, stakeholder feedback, audience segmentation, and QA.
- Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
- Analyze performance data, establish benchmarks, and deliver actionable reporting.
Skills
Education
Tools
Job description
DoorDash’s mission is to grow and empower local economies. We connect people with the local businesses they care about through intelligent, last-mile delivery technology — helping grow those businesses and the communities that support them.
We’re looking for a Retention Marketing Manager to lead CRM strategy for our Commerce Platform, a core pillar of DoorDash’s merchant ecosystem. You’ll be responsible for crafting lifecycle programs that drive adoption, retention, and ongoing engagement across our suite of Commerce Platform solutions. You’ll collaborate cross-functionally with product, engineering, operations, and other marketers to influence key business outcomes through CRM channels, including email, push, SMS, and in‑app messaging.
This role is ideal for someone who thrives in fast‑paced, ambiguous environments and enjoys operating at both strategic and tactical levels. You should have a deep understanding of how to leverage audience insights and data to inform marketing strategies, as well as a track record of building strong, cross‑functional relationships.
- Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform—including automated flows, experiments, and ad‑hoc campaigns.
- Lead a team of two direct reports who will help to brief, optimize, and execute CRM ad‑hoc campaigns and automations for the Commerce Platform business line.
- Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
- Lead end‑to‑end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
- Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
- Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.
- 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments. Demand Gen experience is a plus.
- A proven track record of driving results through cross‑channel CRM campaigns.
- Strong cross‑functional collaboration and stakeholder management skills.
- Hands‑on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
- Sharp analytical thinking and the ability to build data‑driven strategies and report performance impact.
- Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
- A bachelor’s degree or equivalent experience.
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800—$210,000 USD
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We’re committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
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