Manager, Retail Sales and Markting

National Hockey League (NHL); New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

Paid time off

Health benefits

Employee Assistance Program (EAP)

401K retirement plan

Childcare Leave

Job summary

National Hockey League (NHL) is seeking a dynamic professional to drive the sale and servicing of NHL licensed products to retailers through all distribution channels. The role focuses on building relationships with NHL club merchants, concessionaires, and online partners to grow revenue and optimize retail programs.

The position supports NHL national programming in stores and events, with a hybrid work model in New York.

Qualifications

• Three to five years of experience in retail, sales, marketing, sports/entertainment licensing, or related product manufacturing.
• Basic understanding of sales, marketing, and retail.
• Proficient with AI and basic computer technology.
• Understanding professional hockey is a plus.
• College education preferred, graduate work a plus.

Responsibilities

• Support the total sales effort including in-store brand strategy, promotions, and integration of NHL national programming and special events.
• Develop and maintain direct retail account relationships supporting NHL sales and revenue goals.
• Collaborate with NHL licensees to develop and run sales-driven retail programs.
• Support retail initiatives for NHL special events and consumer communications across accounts.
• Analyze retail data to inform NHL investments and program activity.

Skills

Process orientation

Interpersonal skills

Communication skills

Written & verbal communication

Good judgement

E-commerce & digital media

Education

College education

Graduate work a plus

Job description

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

WHAT WE EXPECT OF YOU

Primary responsibilities include marketing and servicing the sale of NHL licensed products to retailers in all channels of distribution. Key constituents include NHL club merchants, team concessionaires, traditional brick and mortar retail accounts and their related on-line businesses. The position additionally supports retail sales initiatives and concession operations for NHL special events.

Essential Duties And Responsibilities

• Support the total sales effort including but not limited to in-store brand strategy and execution, visual merchandising, promotion, communication, and integration and extension of NHL national programming and special event support and sales and service with retailers and NHL club merchants.
• Develop and maintain direct retail account relationship responsibilities in servicing and contributing to the attainment of NHL sales and revenue goals.
• Collaborate with NHL Licensees and their sales teams to develop and execute sales-driven, quantifiable retail programs.
• Support retail sales initiatives for NHL special events.
• Support retail in store consumer communication, visual merchandising strategy and execution across accounts and channels.
• Assist in integrating and extending NHL national programming to NHL club merchants and team concessionaires.
• Support production and review/approval process of consumer products integrated retail partner marketing communications and product advertising campaigns including TV, radio, digital, outdoor, POS and editorial content.
• Format, analyze, and strategize retail sales results data to promote information driven decision-making concerning NHL retail investments and program activity.
• Periodic travel, extended work hours, attendance at designated weekend business events.

Qualifications

Knowledge Areas/Experience

Required

• Three to five years of experience in one of various disciplines: retail, sales, marketing, sports/entertainment licensing, or related product manufacturing.
• Basic understanding of sales, marketing, and retail.
• Demonstrated ability for managing details and meeting deadlines.
• Proficient in basic computer technology including AI.

Preferred

• Understanding professional hockey is a plus.

Education/Certifications

• College Education preferred, graduate work a plus.

Required Skills

• Process oriented with strong organizational skills in a multi-tasked role.
• Strong interpersonal skills with sales orientation.
• Strong written and oral communication skills include good presentation abilities.
• Command of written and spoken language is essential, solid presentation skills, and interpersonal skills required.
• Good judgement required.
• Working knowledge of e-commerce, digital and social media.

CORE COMPETENCIES

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

Time to Recharge

Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health

Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.

Childcare Leave

Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals

Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule

The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our Headquarters

Our state of the art offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting

Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.

NHL Partner Rates

Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL

In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.

Salary Range

$80-85k

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.