Manager, Retail Merchandising

brunswick; Fond du Lac (WI); Hybrid; USD 87,000 - 127,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid vacation

401k with match

Health Savings Account

Well-being program

Product purchase discounts

Job summary

Brunswick—Mercury Marine’s marketing team is seeking a results-driven professional to own merchandising across national and regional retailers. You’ll lead visual direction, planograms, and digital and physical retail execution, ensuring consistent standards across touchpoints.

This hybrid role based in Fond du Lac, WI requires three days in the office weekly. You will partner with Sales, Creative, Brand, and retailers, manage vendors and budgets, and drive ROI through performance metrics,

Qualifications

• Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field.
• 3-5 years of experience in retail marketing, visual merchandising, or similar field.
• Strong visual, creative, and merchandising skills.

Responsibilities

• Retail Strategy, Merchandising, Visual & Digital Execution.
• Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints.
• Develop, document, and govern Mercury Marine's retail visual identity and standards.
• Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures.
• Own and optimize the retail planogram software platform (IWD Mockshop).
• Lead training and communication efforts with sales and field teams to drive adoption.
• Ensure Mercury's brand and merchandising standards are represented across retailer websites and touchpoints.
• Partner with stakeholders to align national initiatives with retailer strategies.
• Assist in executing national marketing programs that drive traffic and lead generation at the retail level.
• Manage external vendors, budgets, and timelines for retail marketing programs.

Skills

Strong visual skills

Education

Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field

Tools

IWD Mockshop

Job description

Are you ready for what's next?

Job Description

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview :

As part of the talented Marketing team, you will own Mercury Marine's merchandising experience across national and regional retailer partners. This role brings Mercury's brand to life in retail environments by leading visual direction, merchandising strategy, promotional execution, and day-to-day marketing support for retailers.

Working closely with Sales, Creative, Brand, and retail partners, this individual will translate Mercury's marketing strategy into consistent, scalable, and high-impact execution across both physical and digital touchpoints, while driving greater standardization of Mercury merchandising across a wide range of applications. The ideal candidate combines strategic thinking with hands-on execution and thrives in a highly cross-functional, fast-paced environment

This is a hybrid role based in Fond du Lac, WI, requiring three days per week in the office.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Retail Strategy, Merchandising, Visual & Digital Execution

Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints.

Develop, document, and govern Mercury Marine's retail visual identity and standards-including planograms, visual merchandising guidelines, signage systems - in partnership with Creative and Brand teams.

Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency.

Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization.

Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.

Ensure Mercury's brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints.

Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution.

Assist in executing national marketing programs that drive traffic and lead generation at the retail level.

Vendor & Budget Management

Manage and oversee external vendors, including print, signage, merchandising, fixtures, and production partners, ensuring quality, timelines, and cost efficiency.

Support budget planning, forecasting, and spend tracking for retail marketing programs and production, ensuring strong ROI and financial accountability.

Performance, Reporting & Optimization

Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations.

Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field
• 3-5 years of experience in retail marketing, visual merchandising, or similar field
• Strong visual, creative, and merchandising skills
• Proven ability to manage vendors, budgets, and complex projects
• Strong communication skills and experience influencing stakeholders and partners
• Willingness to travel periodically to support retailers (10%)

The anticipated pay range for this position is 86,500-126,800 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here .

Why Brunswick:

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In additi