Manager, Retail Media Strategy & Activation

Kepler

New York (NY)

On-site

USD 90,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness Stipend

Mobile Phone Stipend

Internet Stipend

Annual Learning Stipend

Tuition Stipend

New Hire Home Office Equipment Stipend

Parental Leave

Work From Anywhere weeks per year

Job summary

Kepler is seeking a Manager for Retail Media Strategy & Activation in New York, NY. The ideal candidate will lead key client relationships, manage a team, and strategize across retail media networks like Walmart Connect and Target Roundel. Candidates should have 3–5 years of experience in digital media.

Benefits include healthcare, unlimited PTO, wellness stipends, and a target cash compensation of between $94,500 and $115,500 annually. This role offers opportunities for professional growth and requires strong analytical and communication skills.

Qualifications

3–5+ years of experience in digital media planning and activation.
Experience managing and mentoring a team of 2+ analysts.
Proven experience in retail media through Criteo is required.

Responsibilities

Lead key client relationships within the Media Strategy & Activation team.
Serve as the strategic lead across Retail Media Networks.
Manage communication and translate retail data into strategic narratives.

Skills

Digital media planning

Performance marketing

Retail Media Networks

Analytical acumen

Communication skills

Education

Bachelor's degree in relevant field

Tools

Criteo

Excel

Retail media management tools

Job description

Overview

Kepler executes engineered marketing, delivering personalized and productive relationships between brands and their consumers. We act as agencies of record, in‑house teams, or hybrids, and harness data and technology across all paid digital media and data‑driven CRM channels.

Manager, Retail Media Strategy & Activation

The Manager, Retail Media Strategy & Activation will lead key client relationships within our Media Strategy & Activation team. The role requires a deep understanding of clients’ commerce challenges and positions the manager as the trusted strategic partner for retail media networks.

What You Will Do

Serve as the strategic lead across Retail Media Networks (RMNs), focusing on ecosystems such as Walmart Connect, Target Roundel, and emerging commerce platforms.
Act as the primary point of contact and subject‑matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
Lead campaign strategy, planning, and optimization across performance‑driven retail media channels to drive measurable business outcomes and return on ad spend.
Oversee hands‑on activation and execution within retail aggregation platforms, requiring deep operational excellence in Criteo.
Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality.
Partner with Media Analytics to support deep‑dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.

Desired Skills and Experience

3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks.
Proven, hands‑on experience activating retail media through Criteo is required; strong experience with Walmart Connect and/or Target Roundel is highly preferred.
Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts).
Familiarity with managing large product catalogs, item‑level/ASIN management, and inventory‑driven optimization.
Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus.
Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower‑funnel performance metrics into clear client insights.
Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions.
Ability to thrive in a fast‑paced, entrepreneurial, and highly collaborative team environment.
Bachelor’s degree with a relevant major preferred.

Total Compensation