Manager, Retail Media & Marketing - Amazon (Remote)

Hanesbrands Inc.; Winston-Salem (NC); Remote; USD 75,000 - 110,000; Full time

Job summary

A leading apparel company seeks a Manager for Retail Media & Marketing focusing on Amazon. This role involves strategic planning, optimizing media budgets, and collaboration across teams. The ideal candidate brings significant experience, strong digital marketing skills, and a passion for data-driven decision-making.

Benefits

Competitive salary

Health and wellness benefits

Opportunities for professional growth

Inclusive and diverse work environment

Contribution to sustainability initiatives

Qualifications

• 5+ years of relevant experience with a Bachelor's or 3+ years with a Master's.
• Strong digital marketing proficiency and understanding of the customer journey.

Responsibilities

• Oversee Amazon's retail media strategy and optimization of media budgets.
• Collaborate across teams for Amazon marketing initiatives.

Skills

Communication

Analytical Mindset

Organizational Abilities

Digital Marketing

Media Planning

Education

Bachelor's degree or Master's degree

Tools

Excel

Word

PowerPoint

Job description

Manager, Retail Media & Marketing - Amazon (Remote)

A Snapshot of Your Day
As the Manager, Retail Media & Marketing at Hanesbrands, your day will involve strategic planning, cross-functional collaboration, and data-driven decision-making. You will lead the development and execution of marketing strategies across Amazon, ensuring brand consistency and exploring new opportunities to increase visibility and engagement.

How You'll Make An Impact

• Spearhead Amazon's retail media strategy, overseeing paid advertising, owned media, and campaign planning.
• Optimize media budgets using performance analytics to drive ROI and growth.
• Collaborate across teams, serving as the main contact for Amazon marketing initiatives.
• Promote a data-driven "test and learn" culture to improve campaign outcomes through experimentation.

Minimum Qualifications

• Bachelor's degree with 5+ years relevant experience OR Master's degree with 3+ years relevant experience; 4+ years of work experience can substitute for a degree.

What You Bring

• Strong communication skills, analytical mindset, and organizational abilities.
• Proficiency in digital marketing, social media, content creation, media planning, and buying.
• High proficiency in digital tools, including Excel, Word, and PowerPoint.
• Understanding of the customer journey and commitment to ethical practices.

About HanesBrands

HanesBrands (NYSE: HBI) produces comfortable, quality apparel loved worldwide. Our brands include Hanes, Bonds, Maidenform, and Bali. With 48,000 employees in 29 countries, we focus on sustainability, ethical practices, and workplace excellence. Our 2030 goals aim to improve lives, protect the planet, and develop sustainable products.

Core Values

• Play to Win: Strive for results through innovation and learning from failure.
• Act Like Owners: Take initiative, build relationships, and seek improvements.
• Do What's Right: Behave ethically and transparently, aligning actions with values.
• Create Opportunity for All: Respect and include everyone, offering growth opportunities.

Our Commitment to Diversity

We aim to improve lives and produce sustainable products, with transparency and bold diversity initiatives. Learn more at https://hbisustains.com/diversity-inclusion-data/.

Rewards & Benefits

• Competitive salary, health, and wellness benefits.
• Opportunities for professional growth.
• Inclusive, diverse, and ethical work environment.
• Contribute to sustainability initiatives.

Join our team and apply at https://careers.hanes.com/job-invite/2277/ to unlock your potential.

Company Overview

We value transparency, collaboration, and continuous improvement. Apply now at https://careers.hanes.com/viewalljobs/.

EEO Statement

We are an Equal Opportunity Employer. Applicants requiring accommodation should contact us at:

• Telephone: [phone]
• Email: [e-mail]

Applicants must be authorized to work in the U.S. without sponsorship.