Manager, Public Relations and Communications

Pennsylvania State Employees Credit Union; Harrisburg (Dauphin County); On-site; USD 90,000 - 130,000; Full time

Job summary

Pennsylvania State Employees Credit Union is seeking a Manager, Public Relations & Communications to shape and protect the credit union's narrative across earned and owned channels. You will lead media relations, executive communications, internal communications, and crisis response to strengthen brand trust in a regulated environment.

The role requires coordinating with Marketing, HR, Compliance, and leadership while delivering cohesive messaging across internal and external audiences.

Qualifications

• Bachelor's degrees in Communications, Marketing, or Public Relations are preferred.
• 6–8 years of experience in public relations, corporate communications, or related functions.
• Experience developing integrated communication strategies across internal, external, owned, and earned channels.
• Experience managing media relationships, executive communications, and high-visibility scenarios.

Responsibilities

• Lead media relations and external communications strategy across local and regional outlets.
• Coordinate executive communications, messaging, and media coaching for leaders.
• Oversee internal communications in partnership with HR and business units.
• Develop and oversee content across owned channels including blogs and press centers.
• Monitor reputational risk, crisis communications, and agency relationships.

Job description

## Manager, Public Relations and CommunicationsApplyremote type: This position has a minimum onsite expectation of 2 days per week or as neededlocations: Harrisburg, PAtime type: Full timeposted on: Posted 3 Days Agojob requisition id: JR100941**Members Achieve More** isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...The Manager, Public Relations & Communications is responsible for shaping, protecting, and amplifying PSECU’s public and internal narrative across earned and owned channels. This role leads media relations, executive communications, internal communications, and crisis communications to strengthen brand trust, reputation, and visibility. Serving as the primary point of coordination across Marketing, Human Resources, Business Units, Compliance, and Executive Leadership, this role ensures messaging is consistent, timely, and aligned with organizational priorities. The position balances strategic storytelling with operational execution, including media engagement, content development, communication planning, and real-time issue response within a regulated environment. Schedule: Monday - Friday, 8:00am -5:00pm. This position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.In this position, you will**External Communications & Narrative Strategy*** Develop and execute an integrated external communications strategy aligned to brand and business priorities* Shape and maintain a clear, consistent narrative across earned, owned, and shared channels* Translate business initiatives and campaigns into compelling external messaging**Media Relations & Earned Media*** Lead earned media strategy across local, regional, and industry outlets* Serve as the primary media contact, managing inquiries and relationships* Develop press materials including releases, pitches, statements, and briefing documents* Identify and secure opportunities to enhance visibility and brand credibility**Owned Media & Content Development*** Oversee development of owned communications content, including: + Blog and thought leadership articles + Press center updates and announcements* Partner with internal subject matter experts to translate expertise into accessible content* Ensure consistency and alignment across owned and earned messaging**Internal Communications*** Serve as the central point of coordination for internal communications in partnership with HR and Business Units* Develop and execute communication strategies for: + Employee communications + Organizational updates + Leadership messaging* Ensure alignment between internal and external messaging**Executive Communications & Coaching*** Prepare executive and senior leaders for media interviews, speaking engagements, and public appearances* Provide media coaching, messaging guidance, and talking points* Develop executive communications including speeches, presentations, and thought leadership content**Crisis Communications & Reputation Management*** Serve as the primary internal communications lead and organizational point of contact during crisis or reputational events* Manage the relationship with external public relations agencies and coordinate crisis communication activities as needed* Maintain and periodically update crisis communication plans, playbooks, messaging frameworks, and contact protocols* Partner with Legal, Compliance, Risk, Human Resources, and Executive Leadership to support timely and effective communications responses* Monitor media and social channels for emerging reputational risks and escalating issues**Tools, Monitoring & Reporting*** Utilize media and social monitoring tools such as: + Cision + Sprout Social + Newswire platforms + Social listening tools (e.g., Meltwater, Brandwatch)* Track media coverage, sentiment, and share of voice* Provide insights to inform messaging and communications strategy**Agency & Vendor Management*** Manage relationships with external PR and communications agencies* Coordinate agency support for media outreach and campaigns* Ensure alignment with internal priorities and brand messaging**Cross-Functional Collaboration*** Partner with Marketing, Strategy, Digital, HR, Compliance, and Business Units* Ensure integration of communications across campaigns and initiatives* Advise stakeholders on messaging and reputational considerations**Governance & Compliance*** Ensure all communications meet regulatory, legal, and brand standards* Maintain approval processes and documentation for public communications* Support risk mitigation and brand integrity in a regulated environment* Other duties as assigned.**Qualifications:**Bachelors: Communication (Required), Bachelors: Marketing (Required), Bachelors: Public Relations (Required), Bachelors (Required)6–8 years of experience in public relations, corporate communications, media relations, or a related function. | RequiredAny equivalent combination of experience and education. | RequiredExperience developing and executing integrated communication strategies across internal, external, owned, and earned channels. | RequiredExperience developing both strategic messaging and executional communications plans. | RequiredExperience managing media relationships, executive communications, and high-visibility communications scenarios. | Required