Manager, Proposition Strategy

Spotify; New York (NY); Hybrid; USD 147,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Six-month paid parental leave

401(k) retirement plan

Meal allowance

23 paid days off

Paid flexible holidays

Paid sick leave

Job summary

Spotify seeks a Manager - Proposition Strategy to shape how we grow our subscription offerings, evolve tiers, and identify opportunities for sustainable growth. You will own hypothesis-driven analysis and build executive-ready narratives.

Grounded in local market realities, you’ll model unit economics, cannibalization, and licensing considerations, partnering across Finance, Product, Legal, Strategy, and Market teams to drive clear, actionable recommendations.

Qualifications

• Experience in product strategy or corporate strategy with structured recommendations.
• Comfort building and owning complex financial models and scenario planning.
• Ability to translate commercial trade-offs into clear narratives for senior audiences.

Responsibilities

• Develop new proposition opportunities and evolve subscription tiers grounded in commercial thinking and market realities.
• Own the full journey from hypothesis to executive recommendation, including sizing and analysis.
• Build and stress-test business cases considering licensing, currency, and subscriber economics.
• Quantify cannibalization across tiers and revenue streams in price-sensitive markets.
• Collaborate with Finance, Product, Legal, Strategy, and Market teams to shape recommendations.
• Monitor competitive and macro trends to inform the proposition roadmap.
• Turn complex analysis into clear choices for senior leaders.

Skills

Product strategy

Financial modeling

Unit economics

Cannibalization analysis

Cross-functional collaboration

Market analysis

Job description

Spotify's Propositions team is responsible for what we offer and how we package it - the plans, tiers, and propositions that shape how hundreds of millions of people experience and pay for Spotify. As Manager - Proposition Strategy, you'll help define how Spotify grows its next billion users by developing affordable, locally relevant propositions, evolving existing tiers, and identifying new opportunities that can unlock sustainable growth.

What You'll Do

• Develop new proposition opportunities and evolve existing subscription tiers, grounding recommendations in strong commercial thinking and local market realities.
• Own the full journey from initial hypothesis to executive recommendation, including opportunity sizing, unit economics, margin and licensing analysis, cannibalization modeling, and the final narrative.
• Build and stress-test business cases that account for Spotify's licensing structure, local market dynamics, currency considerations, and subscriber economics.
• Identify and quantify potential cannibalization across existing tiers and revenue streams, including the relationship between free, lower-cost, and standard offerings in price-sensitive markets.
• Partner closely with Finance, Product, Legal, Strategy, and Market teams to challenge assumptions, build alignment, and shape clear recommendations.
• Monitor competitive, consumer, and macroeconomic developments to identify opportunities and risks that should inform the proposition roadmap.
• Turn complex analysis into clear choices and recommendations that help senior leaders make informed decisions.

Who You Are

• You have experience in product strategy, management consulting, corporate strategy, business development, or a related area, with a track record of turning ambiguous questions into structured recommendations.
• You are comfortable building and owning complex financial models, including unit economics, margin analysis, scenario modeling, and cannibalization frameworks.
• You understand the dynamics of high-growth consumer markets and have experience working across different markets or geographies.
• You can translate complex commercial trade-offs into clear, compelling narratives for senior audiences.
• You work effectively across functions and levels, building alignment while constructively challenging assumptions.
• You balance analytical rigor with sound judgment and are comfortable moving between detailed analysis and broader strategic thinking.
• You are curious about markets where established playbooks may not apply and enjoy finding practical paths through uncertainty.

Where You'll Be

• This role can based in New York or London.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

The United States base range for this position is $147,133-$210,191, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Find our AI notice here: https://lifeatspotify.com/ai-notice

Today, we are the world's most popular audio streaming subscription service.