Manager, Programmatic Media

Alteryx; United States; On-site; USD 135,000 - 152,000; Full time

Benefits offered by this job

Remote work stipend

Home office reimbursement

Comprehensive benefits

Job summary

Alteryx is seeking a Manager, Programmatic Media to lead a team of paid media professionals and bridge strategic planning with execution across global markets. You will oversee DSPs, ABM platforms, and ad tech stacks, driving brand awareness and pipeline through data-driven campaigns.

You will partner with Campaign Managers and Marketing Ops to translate priorities into cohesive digital media tactics, while mentoring a team and ensuring ROI-driven outcomes.

Qualifications

• 5–8 years of experience in B2B SaaS performance marketing or digital advertising.
• At least 2 years of direct people management experience.
• Strong communication and cross-functional collaboration skills.
• Proficiency in marketing analytics and multi-touch attribution.
• Experience with DSPs and ABM platforms.

Responsibilities

• Lead and support a team of paid media managers.
• Oversee vendor and agency relationships to optimize media buying.
• Supervise end-to-end programmatic and paid digital channel strategies.
• Partner with cross-functional teams to translate priorities into digital tactics.
• Drive campaign audits and optimization to maximize ROI.
• Own programmatic strategy and budget allocation.
• Provide reporting and insights to leadership.

Skills

People leadership

Communication skills

Analytical mindset

Collaboration

Marketing analytics

Tools

The Trade Desk

DV360

6sense

Demandbase

Campaign Manager 360

Google Analytics Pro

verification tools

Job description

Meet the Moment with Alteryx

We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible. If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here. Alteryx is seeking a Manager, Programmatic Media to head our programmatic advertising execution and lead a team of media specialists.

In this role, you will bridge strategic media planning with day-to-day execution, to build brand awareness, create brand preference, and drive pipeline.

This role reports into the Global Director of Integrated Campaigns under Demand Generation. As the team lead, you will mentor and empower your team while partnering closely with our media agency, media partners, and internal teams to deliver high-impact digital experiences across global markets (EMEA, APJ, Americas).

What You’ll Do

• Lead & Support a Team: Act as the team lead, managing and supporting a team of paid media managers, fostering a culture of continuous learning, accountability, and innovation.
• Vendor & Agency Management: Oversee key relationships with media agency, demand-side platforms (GMP), ad networks, data providers, and agency partners to optimize media buying and inventory quality against budget and demand gen goals.
• Strong Execution Strategy: Oversee the end-to-end strategy, launching, testing, and optimization of global programmatic, ABM, display, and paid digital channels as tied to Global Campaign goals.
• Cross-Functional Collaboration: Partner with Global Campaign Managers, Web, Marketing Ops, Creative and Content, and Field Marketing to translate go-to-market priorities into cohesive digital media tactics and audience journeys.
• Continuous Optimization: Drive regular campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement to maximize ROI and operational efficiency.

What You’ll Own

• Programmatic Strategy & Execution: The global programmatic media strategy, execution roadmap, and tactical campaign calendar across regions.
• Budget Allocation & Efficiency: Day-to-day management and optimization of the programmatic media budget, ensuring efficient spend allocation and ROI performance.
• Audience & ABM Targeting: Audience list activation, dynamic targeting strategies, and optimization in partnership with Demand Gen and Marketing Operations.
• Media Performance Reporting: Own the storytelling across operational campaign reporting, dashboard maintenance, and multi-touch attribution analysis, providing actionable insights to marketing leadership.
• Ad Quality & Compliance: Standards for viewability, brand safety, fraud prevention, and privacy compliance across all active media buys.

What Success Looks Like

• First 30 Days: Onboard with the team, conduct an audit of active programmatic campaigns and DSP setups, build rapport with direct reports, and align on team priorities.
• First 60 Days: Establish clear OKRs and performance benchmarks, streamline team workflows, and implement optimization frameworks across key active channels.
• First 90 Days & Beyond: Consistent
• ly meet the target conversion and pipeline goals, share strategy and progress to internal stakeholders clearly, and guide team members toward clear career development milestones.

What You Bring

• Experience: 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience.
• Technical Mastery: Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs).
• Analytical Mindset: Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools.
• People Leadership: Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways.
• Collaboration & Communication: Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders.

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.

The base salary range for this role in the United States is $135,000 - $152,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:

• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
• An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well‑being, including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.