Manager, Programmatic

Publicis Groupe; New York, Northern (NY, KY); On-site; USD 75,000 - 120,000; Full time

Job summary

Spark Foundry, a Publicis Groupe media agency in New York, seeks a Manager to own strategic planning and campaign execution for assigned clients, combining strategic insights with hands-on optimization of programmatic media campaigns. The ideal candidate will have 3+ years in bid management or campaign management, strong analytics, and excellent communication.

You will lead coaching of Campaign Managers, manage client relationships, and collaborate with Analytics to deliver actionable

Qualifications

• 3+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with ability to identify risks and manage through issues.
• Understanding of traditional and interactive media planning elements.
• Excellent communication and writing skills.
• Strong project management skills.

Responsibilities

• Communicate digital strategies and rationale for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for agency clients, meeting or surpassing performance expectations.
• Oversee larger and strategic accounts and client relationships.
• Develop and maintain relationships with programmatic customers through exceptional client service.
• Formulate proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, campaign artifacts, and documentation for campaign launches.
• Partner with Analytics on campaign measurement, reporting and insights generation.
• Provide regular insights to clients detailing performance, optimizations, and opportunities.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on pre-production and live campaigns.
• Oversee campaign QA process.
• Provide monthly auditing reports to Agency partners and manage bill/pay systems when applicable.
• Lead and assist in coaching Campaign Managers and Campaign Specialists.

Skills

Bid management

Campaign management/optimization

Digital media operations

Analytical thinking

Communication

Project management

Tools

Microsoft Office

Job description

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Oversight of larger and more strategic accounts and client relationships
• Develop, grow, and maintain relationships with programmatic customers through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2025.