Manager, Programmatic

Publicis Collective; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Job summary

Publicis Collective is seeking a Manager, Programmatic in New York to own strategic planning and campaign execution for key clients. You will generate strategic insights, oversee campaigns across display, video and CTV, and lead a team of Analysts to deliver measurable outcomes.

The role requires strong analytics, communication skills, and experience with bid management platforms. You will collaborate with media partners and cross-functional teams to drive performance and client satisfaction.

Qualifications

• 3–5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
• Working knowledge of DSPs and related technologies such as The Trade Desk and DV360.
• Client-facing experience with risk management and issue resolution.
• Strong budget management including forecasting and actualizing budgets.
• Proficiency in Microsoft Excel and data analysis.

Responsibilities

• Communicate digital strategies and rationales for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns for agency clients to meet performance targets.
• Develop and maintain strong client relationships through superior service.
• Formulate proposals for new client opportunities and campaigns.
• Coordinate campaign assets, insertion orders, and documentation pre-launch and during live campaigns.
• Collaborate with Analytics on measurement reporting and insights generation.
• Provide regular performance insights and optimization recommendations to clients.
• Oversee tagging, QA processes, and vendor coordination for accurate implementations.
• Lead and mentor Analysts and Sr. Analysts, guiding campaign execution and growth.
• Participate in internal/external knowledge sharing on optimization strategies.

Skills

Programmatic campaign management

Client-facing communication

Budget management

Team coaching

Analytical skills

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

The Trade Desk

DV360

Excel

Job description

Company Description At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self‑disciplined, and resilient in our pursuit of excellence.

If you’re a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

Overview The Manager, Programmatic owns strategic planning and campaign execution for their assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers will also train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Traffic campaign tags into ad exchange environments
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Manage and evaluate campaign budget and spend tracking, and recommend channel allocations using proprietary and syndicated tools, applications, historical performance data, and audience insights
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Join internal and client discussions to ensure alignment to project plans, identify risks, and move forward with any escalations/resolutions needed
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

• 3-5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
• Working knowledge in DSPs and similar technologies, in particular The Trade Desk and DV360
• Client-facing experience with the ability to identify risks and effectively manage through issues
• Strong budget management experience, including forecasting and actualizing budgets.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills, as well as project management skills
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.