Manager, Product - Sports Novato, California, United States

2K Games, Inc.; Novato (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a passionate Product Manager to drive the success of its AAA sports franchises. This role involves designing live service strategies that enhance player engagement and retention while collaborating with various teams to deliver high-quality, data-informed solutions. The ideal candidate will be analytical, creative, and deeply passionate about gaming, committed to building player-first experiences. Join a dynamic team where your contributions will directly impact the future of gaming and help shape thrilling experiences for players worldwide.

Qualifications

• 4+ years of Product Management experience in gaming or related fields.
• Strong analytical skills with a track record of applying data insights.

Responsibilities

• Drive development of engaging live service strategies and activations.
• Collaborate with cross-functional teams to optimize in-game content.

Skills

Product Management

Analytical Skills

A/B Testing

User Testing

Collaboration

Communication

Education

BA/BS degree

Tools

Analytics Tools

Job description

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier’s Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

The Product Manager is a member of the Sports Product Management team, responsible for driving overall game success across multiple key AAA sports franchises, including PGA TOUR 2K, WWE 2K, TopSpin 2K, and more. This role will focus on designing and executing live service strategies that elevate player engagement, retention, and monetization while supporting the development of future product enhancements.
As a Product Manager, your primary responsibility will be managing the operations of our games-as-a-service, collaborating closely with cross-functional teams, including Studios, Production, Marketing, Analytics, and Design, to deliver high-quality, data-informed solutions. You will utilize user testing, A/B testing, and player insights to refine game features, content, and economies, ensuring exceptional player experiences and strong business outcomes. You will excel at identifying opportunities to improve our products, building collaborative relationships across disciplines, and delivering innovative solutions. The ideal candidate is analytical, creative, and deeply passionate about games, with a commitment to building engaging, player-first experiences that also align with strategic business goals. You will play a critical role in delivering business performance, while also keeping in mind the best interest of our players.

What You Will Do

• Strategic Planning & Execution: Drive the development of engaging live service strategies and activations. Hypothesize, test, and iterate on initiatives that positively impact player engagement and key performance metrics.
• Campaign Management: Partner with cross-functional teams to plan, execute, and optimize in-game content, promotions, and updates. Collaborate with Marketing to ensure seamless go-to-market plans for major releases.
• User Testing & A/B Testing: Collaborate with Analytics and Design teams to define testing frameworks and execute user testing and A/B testing campaigns. Leverage results to optimize in-game experiences, features, and monetization systems.
• Performance Management: Work closely with Analytics to establish KPI frameworks, telemetry requirements, and reporting systems to inform key product decisions and enhance player experiences.
• Market Intelligence & Insights: Conduct research and analysis on industry trends, emerging gameplay mechanics, and live service best practices to inform future content planning and game improvements. Collaborate with cross-functional teams and studios to recommend and optimize engaging features, mechanics, and systems that enhance player experiences and drive business outcomes.
• Player Advocate: Champion the player's perspective throughout the product lifecycle. Build fair and balanced monetization models that align business goals with a positive player experience.
• Team Mentoring and Management: Provide guidance and mentorship to junior team members, fostering a collaborative and high-performing environment to achieve product goals and drive successful live service operations.

Who We Think Will Be a Great Fit:

The ideal candidate for this role is passionate about delivering outstanding product experiences with customer obsession, optimized via data-driven insights. You seek the ‘WHY’ before finding the ‘HOW’. You excel working cross-functionally to solve big questions and find new ways to build value for our community and our business. You are passionate about building amazing game experiences and thrive in collaborative environments. Your approach to understanding game design, live service mechanics, and player motivations is data-informed, and you excel at balancing business goals with player satisfaction.

• 4+ years of Product Management experience in gaming, entertainment, technology, or related fields.
• Demonstrated experience working with live service models, including player engagement strategies, content planning, and monetization systems.
• Strong analytical and quantitative skills with a track record of applying data insights to improve KPIs and drive product growth.
• Proven ability to define testing frameworks, manage A/B testing campaigns, and implement results to enhance product performance.
• Experience collaborating with cross-functional teams to build, launch, and optimize high-impact live service features.
• Excellent communication and presentation skills, with the ability to influence stakeholders across various levels of the organization.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• Bonus: Passion for or clear understanding of professional sports and sports fandom
• BA/BS degree or equivalent work experience

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.