Senior Product Marketing Manager

Vivint; Lehi (UT); On-site; USD 85,000 - 110,000; Full time

Job summary

Vivint, a smart home company in Lehi, Utah, seeks a Manager, Product Marketing to lead product strategies and messaging. In this role, you'll translate complex product ideas into compelling stories, work cross-functionally, and drive go-to-market execution for significant product lines.

The ideal candidate will have 5-7 years of experience in product marketing, strong communication skills, and the ability to manage multiple initiatives effectively.

Qualifications

• 5-7 years of experience in product marketing or related field.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop differentiated positioning and messaging.
• Lead go-to-market planning and launch execution.
• Translate product features into value propositions.
• Build sales enablement tools.
• Conduct market and competitive research.

Skills

Product messaging and storytelling

Strategic thinking

Project management

Collaboration

Education

Bachelor's in Marketing, Communication, Business

Job description

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Role Summary

We're looking for a Manager, Product Marketing who can turn great products into compelling reasons to buy. In this role, you'll own the story, strategy, and go-to-market execution for a key product line, customer segment, or growth motion. You'll define positioning, craft messaging, support launches, and build the sales enablement tools that help teams clearly communicate value to customers. You'll work at the intersection of product, marketing, sales, and innovation—bringing together customer insights, competitive context, and product strategy to create marketing that is clear, differentiated, and built to win. This is a highly cross‑functional role for someone who loves translating complex product ideas into simple, persuasive stories that drive action.

Key Responsibilities

• Develop differentiated positioning and messaging that clearly communicates customer value and supports business growth.
• Lead go-to-market planning and launch execution for assigned products, segments, or strategic initiatives.
• Translate product features and technical capabilities into simple, compelling value propositions for customers and sales teams.
• Build sales enablement tools, training, and content that help frontline teams sell with clarity and confidence.
• Conduct market, customer, and competitive research to uncover insights and inform strategy.
• Partner cross‑functionally with product, sales, digital marketing, lifecycle marketing, and innovation teams to bring cohesive product stories to market.
• Support demand generation and lifecycle campaigns with product expertise, messaging strategy, and customer insight.
• Measure launch and campaign performance, identify learnings, and recommend ways to improve future go-to-market efforts.
• Present product marketing strategies, launch plans, and recommendations to internal stakeholders, sales teams, and external audiences.
• Serve as a confident product storyteller, including delivering product pitches, presenting in sales trainings, and potentially appearing in video, webinar, or on‑camera content to help bring product stories to life.

Required Experience

• 5‑7 years of experience in product marketing, marketing, product, or related field.
• Bachelor's in Marketing, Communication, Business or equivalent preferred.
• Strong written and verbal communication skills, including product messaging and storytelling.
• Ability to manage multiple projects simultaneously.
• Growing strategic thinking and business acumen.
• Collaborative cross‑functional partner.
• Ability to influence internal and external customers.

NRG Energy is committed to a drug and alcohol‑free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post‑accident and reasonable suspicion drug and alcohol testing. EEO AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster(The poster can be found athttp://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.