Marketing Strategist, Principal - Medicare and Medi-Cal

Blue Shield of California; California; Hybrid; USD 149,000 - 223,000; Full time

Job summary

Blue Shield of California seeks a strategic Marketing Strategist, Principal to lead growth and integrated marketing efforts. The role partners with Brand, Marketing, Digital, and Customer Experience teams to build a unified strategy, with regular reporting to Medicare and Medi-Cal markets.

You will be the single POC for cross-functional issues and mentor senior leaders on direction. The position requires a strong track record in marketing strategy, storytelling, and executive-facing

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years in health insurance marketing or similar field.
• Experience building and executing marketing strategies and plans.
• Strong storytelling and executive presentation skills.

Responsibilities

• Define marketing approaches aligned to line-of-business priorities.
• Lead development of integrated go-to-market plans across channels and stakeholders.
• Synthesize market, consumer, and performance data to inform strategic direction.
• Influence planning and prioritization discussions through clear analysis and recommendations.
• Guide cross-functional teams on execution for high-impact initiatives.
• Create communication materials through PowerPoint to visualize the story and influence decisions.
• Present to Directors and Vice Presidents when appropriate.

Skills

Marketing strategy

Cross-functional leadership

Data-driven decisions

Executive storytelling

Presentation skills

Education

Bachelor's degree or higher

MBA preferred

Tools

PowerPoint

Marketing analytics

Job description

Your Role

The Growth and Integrated Marketing team is accountable for supporting the Markets teams through targeted growth strategies, while also building measurable, integrated Brand and Marketing Plans that directly support all their goals. The Marketing Strategist, Principal will report to the Senior Director, Growth and Integrated Marketing. In this role you will facilitate bringing together a cross-functional Marketing team, creating a common understanding of the business challenges and goals, and building an integrated marketing strategy with regular consolidated reporting to the Medicare and Medi-Cal Markets team. This work will be led in partnership with representatives from all Brand and Marketing functions as well as our partners in Digital and Customer Experience. In this capacity, this individual will also be the single POC to the business for all issues that arise outside of Growth Marketing and will work across the larger Brand and Marketing team to develop and communicate solutions. This role will also work with the Measurement Team to develop timely reporting on the Brand and Marketing initiatives that were captured in the playbook.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Define marketing approaches for complex initiatives aligned to line ‑ of ‑ business priorities
• Lead development of integrated go ‑ to ‑ market plans across channels and stakeholders
• Synthesize market, consumer, and performance data to inform strategic direction
• Influence planning and prioritization discussions through clear analysis and recommendations
• Guide cross ‑ functional teams on execution approach for high ‑ impact initiatives
• Distill complex problems to solve, connect strategic insights, and craft resolutions that align with strategic growth targets
• Create communication materials through PowerPoint to visualize depict the story and influence decisions
• Work closely with Senior Director and Senior Principal leaders on team for direction on large scale, complex projects
• Influence Senior Director and Senior Principals to challenge thinking and drive the direction of the strategy based on insights
• May be asked to present to Directors and Vice Presidents when appropriate and attend meetings on behalf of the Senior Director, Growth and Integrated Marketing
• Create an integrated view of the entire Medicare marketing plan inclusive of goals and results when appropriate

Qualifications

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business administration or related field preferred
• Requires at least 10 years of prior relevant experience
• Requires significant experience working for a health insurance company with a strong working knowledge of Medicare and Medi-Cal Marketing
• Requires demonstrated experience building and executing on marketing strategies and plans
• Must be an effective storyteller and know how to create impactful presentations for executive and sales leadership
• Must have strong influence and communication skills and be able to work across Brand and Marketing to capture plan details, goals and results
• Must be highly detail oriented, very organized and a strong self-starter

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

Blue Shield of California became a subsidiary of Ascendiun in January 2025. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well‑being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity

External hires must pass a background check/drug screen.

Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance.

All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

JOB INFO

Job Identification: 20261838

Job Category: Marketing and Product Management

Posting Date: 2026-09-24T19:48:49+00:00

Job Schedule: Full time

Locations:

• Long Beach, CA, United States
• CA, United States
• El Dorado Hills, CA, United States
• Lodi, CA, United States
• Oakland, CA, United States
• Rancho Cordova, CA, United States
• Redding, CA, United States
• San Diego, CA, United States
• Woodland Hills, CA, United States

Pay Range for California: $148940.00 to $223300.00

Pay Range for Bay Area: $167896.00 to $251720.00

Note: Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.

Role can be filled by a candidate requiring sponsorship: No