Manager, Premium Sales - University of California, Berkeley

Learfield; Berkeley (CA); On-site; USD 73,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Flexible PTO

Parental Leave

Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield Amplify in Berkeley, CA, is seeking a Manager, Premium Sales to lead a high-performing premium seating team, develop revenue initiatives, and exceed annual sales goals.

You will recruit, train, and coach staff, build relationships with current clients and new prospects, and collaborate with Marketing and Development to identify opportunities. Evening and game-day availability is required.

Qualifications

• 3+ years of premium sales experience within collegiate or professional sports.
• Demonstrated high levels of personal and professional integrity and ethical conduct.
• Proven track record of success in sales, relationship building, and customer retention.
• Strong verbal and written communication skills with the ability to effectively present ideas and information.
• Demonstrated ability to develop creative and innovative solutions to business opportunities and challenges.
• Proven ability to achieve and exceed weekly, monthly, and annual sales goals established by management.

Responsibilities

• Support the development and execution of sales and retention strategies for all premium seating areas.
• Recruit, hire, train, and support the professional development of the premium seating team.
• Build relationships with current and past customers and conduct proactive outreach to prospective customers and new leads to generate sales.
• Collaborate with Development, Marketing, Sports Properties, and other administrative teams to identify prospects and establish customer retention priorities.
• Develop and maintain a personal portfolio of premium ticket buyer prospects and customers.
• Prospect and engage area businesses and individuals through phone outreach, in-person appointments, networking events, and other sales activities to sell premium season tickets, partial plans, and group ticket packages.
• Work closely with the Director, Revenue Generation to identify, develop, and pursue qualified leads.
• Leverage national best practices and industry trends to streamline sales processes, enhance customer experience, and maximize revenue results.
• Perform other duties and responsibilities as assigned by the Director, Revenue Generation.

Skills

Premium sales

Leadership

Coaching

Relationship building

Communication

Education

Bachelor's degree in business/marketing

Job description

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country. As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield Amplify is actively seeking a Manager, Premium Sales. To lead the ticket sales team. The Manager, Premium Sales, is responsible for training, mentoring, motivating and coaching the Premium Sales staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

Responsibilities

• Support the development and execution of sales and retention strategies for all premium seating areas.
• Recruit, hire, train, and support the professional development of the premium seating team.
• Build relationships with current and past customers and conduct proactive outreach to prospective customers and new leads to generate sales.
• Collaborate with Development, Marketing, Sports Properties, and other administrative teams to identify prospects and establish customer retention priorities.
• Develop and maintain a personal portfolio of premium ticket buyer prospects and customers.
• Prospect and engage area businesses and individuals through phone outreach, in-person appointments, networking events, and other sales activities to sell premium season tickets, partial plans, and group ticket packages.
• Work closely with the Director, Revenue Generation to identify, develop, and pursue qualified leads.
• Leverage national best practices and industry trends to streamline sales processes, enhance customer experience, and maximize revenue results.
• Perform other duties and responsibilities as assigned by the Director, Revenue Generation.

Minimum Qualifications

• 3+ years of premium sales experience within collegiate or professional sports.
• Demonstrated high levels of personal and professional integrity and ethical conduct.
• Proven track record of success in sales, relationship building, and customer retention.
• Strong verbal and written communication skills with the ability to effectively present ideas and information.
• Demonstrated ability to develop creative and innovative solutions to business opportunities and challenges.
• Proven ability to achieve and exceed weekly, monthly, and annual sales goals established by management.
• Ability to maintain a flexible work schedule, including evenings, weekends, and all home football games.
• Demonstrated history of success in ticket sales, preferably within a major Division I university or professional sports organization.

Preferred Qualifications

• Bachelor’s degree in business, marketing, or a related field
• Experience with Paciolan and Salesforce

Pay

The approximate national base pay range for this position is $72,500 to $82,500. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location.The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Equal Opportunity Employer

We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield Amplify is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun