Manager - PR, Events & VIP

F J Crew Building Contractors Ltd; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

J.Crew in New York is seeking a Manager, Public Relations to shape external communications across men’s, women’s, and kids. Reporting to the Director of PR & Brand Marketing, this role leads consumer media strategy and oversees day-to-day media relations.

You will translate seasonal priorities into compelling narratives, work with agencies, and drive coverage and cultural relevance beyond fashion. A proven track record in media relations and event management will elevate brand storytelling.

Qualifications

• Experience shaping and executing external communications strategies.
• Ability to manage consumer media across fashion, lifestyle, culture.
• Proven track record in executive communications and media events.
• Experience collaborating with agencies and partners.

Responsibilities

• Lead consumer media strategy across fashion, lifestyle, culture.
• Develop proactive PR strategies around campaigns and launches.
• Lead relationships with editors and media contacts.
• Oversee PR events, dinners, activations and VIP guest lists.
• Support executive communications and briefing materials.

Skills

Media relations

Executive communications

Storytelling

VIP relations

Job description

Our Story

J.Crew gets you dressed every day, for every occasion.

Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.

Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Reporting to: Director, PR & Brand Marketing

Team: PR & Brand Marketing | J.Crew

Role Overview

The Manager, Public Relations plays a key role in shaping and executing J.Crew’s external communications strategy across men’s, women’s and kids. Reporting to the Director of PR & Brand Marketing, this role leads consumer media strategy and oversees day-to-day media relations, PR events, VIP and stylist relations, while supporting executive communications and broader brand storytelling.

The Manager will translate J.Crew’s seasonal marketing and business priorities into compelling external narratives, identifying opportunities to drive meaningful coverage and cultural relevance beyond traditional fashion media. This role will work closely with internal teams and external agency partners to ensure a cohesive, proactive approach to communications.

Key Responsibilities

Consumer Media Strategy & Media Relations

• * Manage consumer media strategy across men’s, women’s and kids, spanning fashion, lifestyle, culture, entertainment, retail and broader consumer media.

• * Develop proactive PR strategies around seasonal campaigns, product launches, brand initiatives and key cultural moments.

• * Identify compelling narratives and new angles that extend brand storytelling beyond individual product launches and traditional fashion coverage.

• * Lead relationship development with editors, reporters and key media contacts.

• * Oversee development of press materials, pitches, media alerts, talking points and other external communications.

• * Identify opportunities to sustain key brand narratives over time and build longer‑term media stories around J.Crew’s products, people and brand strategy.

• * Partner with external PR agencies to establish priorities, guide outreach and ensure strategies are delivering against broader brand objectives.

• * Monitor the media and cultural landscape to identify emerging opportunities, potential risks and relevant conversations for the brand.

• * Oversee coverage reporting and translate results and learnings into recommendations for future PR strategy.

Executive Communications

• * Support the Director of PR & Brand Marketing in developing and executing executive media strategy.

• * Identify opportunities for executive interviews, profiles, panels, speaking engagements and thought‑leadership moments in partnership with Corporate Communications.

• * Develop briefing materials, key messages, talking points and background documents for executive media opportunities.

• * Support preparation and coordination for executive interviews and external appearances.

PR Events

• * Manage strategy and execution for PR events, dinners and activations.

• * Develop event objectives and ensure events support broader communications and brand priorities.

• * Oversee press, talent and VIP guest‑list strategy in partnership with the Director and broader team.

• * Manage external agencies, production partners and vendors to ensure events are executed to brand standards.

• * Oversee invitations, guest communications, run‑of‑show and on‑site PR execution.

• * Identify opportunities to maximize press and cultural impact before, during and following key brand events.

VIP & Stylist Relations

• * Oversee J.Crew’s VIP and stylist relations strategy, ensuring outreach supports seasonal product and brand priorities.

• * Build and maintain relationships across celebrity, stylist, publicist and broader cultural networks.

• * Develop proactive product‑placement and gifting strategies around key launches and cultural moments.

• * Identify opportunities for organic celebrity dressing and product visibility.

• * Support day‑to‑day gifting requests, stylist pulls, dressing opportunities