PR Director, Culture + Retail

PR Consulting; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

PR Consulting in New York is seeking a Director of Culture + Retail to lead strategic communications for fashion, retail, and sport clients. You will oversee a multi-level team, craft campaigns, develop brand-building strategies, and leverage top-tier media relations domestically and internationally.

The role reports to the Vice President; it is in-person Monday–Thursday in NYC with remote work on Fridays, requiring strong leadership, writing, and crisis-management skills to drive client KPIs

Qualifications

• 6-8 years Fashion/Retail/Luxury PR experience.
• Relationships with top tier media and a diverse group of KOLs and experience aligning appropriate influencers with brands.
• Strong writing communication, leadership and presentation skills; ability to effectively articulate ideas both internally and externally.
• Reliable, detail oriented, and able to effectively manage time and complete tasks with speed and efficiency; ability to multitask across various projects and clients.
• Ability to manage a range of personalities and crisis situations with calm professionalism.
• Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars.
• Can do attitude with the ability to gracefully manage both up and down.
• This role is in person Monday –Thursday in our New York City office with remote work on Fridays.

Responsibilities

• Oversee a number of brands in the Culture + Retail department, managing multiple team members across a range of levels, fostering an environment of creative collaboration and teamwork
• Position will lead and create strategy and campaign development, as well as pitch feature level earned media and spearhead sponsored activations
• Develop and execute comprehensive brand building strategies that are unique to each client’s objectives
• Leverage top tier media relationships across fashion, culture, lifestyle, design, and business – both domestic and international - to secure high level placements across print, broadcast, and digital mediums
• Offer client thoughtful recommendations on communications & marketing initiatives to increase brand awareness
• Position will oversee all earned media editorial strategy and execution and ensure client’s KPIs are met and tasks are being executed at the highest level
• Develop trusting relationships with clients and act as a senior council - troubleshooting and ideating solutions
• The Director will impart structure and best practices across the department, working with a dedicated team on bigger picture strategy + day to day client service
• Manage client and project budgets
• Plan and manage execution of events including managing invitation lists, securing media, managing interview and photographers
• Craft new business proposals and scopes; develop new business alongside agency partners
• Foster agency collaboration between different teams and departments
• Report to the agency partners

Skills

Leadership

Strategic thinking

Media relations

Copywriting

Team management

Crisis management

Digital marketing

Job description

PR Director, Culture + Retail

PR Consulting is a brand strategy and public relations agency that specializes in developing and communicating authentic narratives to position companies and individuals across multi-platform channels.

Our company is currently seeking talented candidates at the Director level to join our Culture + Retail team leading strategic communications planning and programming across best in class fashion, retail and sport clients. Focuses include strategic consulting, execution and management of a team consisting of Jr - Sr. Managers, Coordinators and Assistants.

The ideal candidate must possess a drive to generate and successfully implement strategic and creative ideas while being efficient, effective and professional. This individual must have a positive attitude, a desire to exceed expectations, and an understanding of the cultural landscape. The ideal candidate will be a natural leader, able to keep a dynamic team on track at all times.

This candidate will be part of PR Consulting’s Culture + Retail team in New York and report directly to the Vice President. This role is in person Monday – Thursday in our New York City office with remote work on Fridays.

Job Description

• Oversee a number of brands in the Culture + Retail department, managing multiple team members across a range of levels, fostering an environment of creative collaboration and teamwork
• Position will lead and create strategy and campaign development, as well as pitch feature level earned media and spearhead sponsored activations
• Develop and execute comprehensive brand building strategies that are unique to each client’s objectives
• Leverage top tier media relationships across fashion, culture, lifestyle, design, and business – both domestic and international - to secure high level placements across print, broadcast, and digital mediums
• Offer client thoughtful recommendations on communications & marketing initiatives to increase brand awareness
• Position will oversee all earned media editorial strategy and execution and ensure client’s KPIs are met and tasks are being executed at the highest level
• Develop trusting relationships with clients and act as a senior council - troubleshooting and ideating solutions
• The Director will impart structure and best practices across the department, working with a dedicated team on bigger picture strategy + day to day client service
• Manage client and project budgets
• Plan and manage execution of events including managing invitation lists, securing media, managing interview and photographers
• Craft new business proposals and scopes; develop new business alongside agency partners
• Foster agency collaboration between different teams and departments
• Report to the agency partners

Requirements

• 6-8 years Fashion/Retail/Luxury PR experience
• Relationships with top tier media and a diverse group of KOLs and experience aligning appropriate influencers with brands
• Strong writing communication, leadership and presentation skills; ability to effectively articulate ideas both internally and externally
• Reliable, detail oriented, and able to effectively manage time and complete tasks with speed and efficiency; ability to multitask across various projects and clients
• Ability to manage a range of personalities and crisis situations with calm professionalism
• Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars
• Can do attitude with the ability to gracefully manage both up and down
• This role is in person Monday –Thursday in our New York City office with remote work on Fridays