Manager – Personalization

Jobtailor; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Jobtailor is seeking a results-driven senior leader to own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation across MarTech channels.

You will partner with data science and product, extend personalization coverage across onsite, web, app, CFD/pump, and measurement capabilities, and manage team performance, hiring, and delivery cadences.

Qualifications

• Bachelor’s degree required.
• 7+ years of relevant work experience.
• 3+ years of management experience.
• Agile or PMP certifications are a plus.
• Strong leadership in hiring, coaching, and delivery.
• Deep understanding of personalization/decisioning across channels.

Responsibilities

• Lead and manage the team delivering personalization and decisioning across MarTech channels.
• Own the personalization roadmap and consolidate API/gateway, decisioning, and experimentation.
• Define cross-channel activation of models, rules, and goals.
• Collaborate with data science on model consumption and evaluation.
• Extend personalization coverage across onsite/web, app, CFD/pump and measure impact.
• Oversee performance, hiring, and stakeholder communications.

Skills

Personalization/Decisioning

Team Leadership

Agile Methodology

Data Science Collaboration

Measurement & Attribution

Education

Bachelor's degree

Tools

Personalization API

SFMC

MCP

Databricks

Job description

• Lead and manage the team delivering personalization and decisioning capabilities across MarTech channels.
• Own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation under clear MarTech ownership.
• Define how models, rules, business goals, and channel logic are consumed and activated consistently across channels, with next-best-action/offer as one input among many.
• Establish a validated production inventory, model/attribute change management, and consumer-notification processes.
• Partner with data science on model consumption and evaluation, and with product on business-facing decisioning and goal setting.
• Extend personalization coverage across channels (e.g., onsite/web, app, CFD/pump) and improve experimentation and measurement.
• Manage team performance, hiring, prioritization, delivery cadences, and stakeholder/leadership communication.

Requirements

• Bachelors/4 Yr Degree
• 7+ years of relevant work experience
• 3+ years of management experience
• Agile or PMP certifications a plus.
• Strong people leadership: hiring, coaching, performance management, and delivery.
• Deep understanding of personalization/decisioning (next-best-action/offer, recommendations, propensity, segmentation, experimentation) and how they combine across channels.
• Familiarity with the personalization stack (personalization API/gateway, SFMC/MCP, Databricks, models, A/B testing) and identity/data foundations.
• Experience operationalizing models and defining model/attribute governance and change management.
• Understanding of measurement/attribution and compliance (opt-in, CCPA).

Core Competencies

Demonstrates expertise in personalization and decisioning capabilities across MarTech channels, with a strong focus on model governance, experimentation, and stakeholder communication. Proven leadership in managing teams, driving performance, and operationalizing complex personalization strategies.

Highest-signal resume keywords

• Personalization Strategy
• Team Leadership
• Model Governance
• Agile Methodology
• Data Science Collaboration

ATS Optimization Keywords

Hard Skills

• Personalization Decisioning
• Model Operationalization
• Change Management
• Measurement Attribution
• Segmentation
• A/B Testing
• Next-Best-Action
• Recommendations
• Propensity Modeling
• Experimentation

Soft Skills

• Performance Management
• Coaching
• Stakeholder Communication
• Hiring

Certifications & Qualifications

• Agile Certification
• PMP Certification

Industry Keywords

• MarTech
• Consumer Notification
• Compliance
• Opt-In
• CCPA

Tools & Technologies

• Personalization API
• SFMC
• MCP
• Databricks