Manager, Performance Strategy

Tvscientific; United States; Remote; USD 95,000 - 115,000; Full time

Job summary

A leading company in CTV advertising is seeking a Manager, Performance Strategy to lead a high-performing team focused on driving strong campaign results. This remote role requires a senior-level candidate with 7+ years of experience in performance marketing to define and evolve optimization strategies, drive advertiser performance, and collaborate across teams for better performance.

Benefits

Full health, dental, and vision insurance

Employee stock option program

Company-sponsored retirement plan

Generous PTO policy

Flexible remote work environment

Qualifications

• 7+ years of experience in performance marketing, media strategy, or analytics.
• Strong grasp of CTV, programmatic buying, or digital performance ecosystems.
• Experience leading high-impact strategy teams.

Responsibilities

• Lead and develop a team of Performance Strategists.
• Define and evolve optimization strategies.
• Manage campaign escalations with urgency.

Skills

Performance marketing

Media strategy

Analytics

Data-driven decision making

Education

Bachelor's degree or equivalent

Job description

Job Title: Manager, Performance Strategy
Location: Remote, US
Department: Customer Success
Type: Full-time
Experience: Senior 7+ Years
Salary Range: $95,000 - $115,000 + (Variable Bonus, Equity, Benefits)
Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

Role Summary

As the Manager of Performance Strategy at tvScientific, you’ll lead a high-performing team focused on driving strong campaign results and scaling success across our CTV advertising platform. This role is focused on driving advertiser performance by applying our latest optimization strategies and leveraging machine learning and measurement insights to deliver results.

You’ll shape the optimization strategy, guide your team through challenges, and connect performance data with real business outcomes. As a senior voice within the Customer Success org, you’ll bring together learnings from our Product, Data Science, and Commercial teams to inform and inspire better performance at scale.

What You'll Do

• Lead, coach, and develop a team of Performance Strategists—supporting both their growth and impact.
• Define and evolve optimization strategies to ensure they’re scalable, consistent, and effective across all accounts.
• Act as a senior-level subject matter expert for internal and external partners on performance challenges and strategy.
• Manage campaign escalations with urgency and precision—ensuring solutions are fast, clear, and sustainable.
• Convert data science and product insights into clear guidance for our client-facing teams.
• Build a culture of testing and learning—encouraging innovation, curiosity, and data-driven iteration.
• Set and monitor KPIs across your team’s portfolio, tracking trends, surfacing learnings, and celebrating wins.
• Work cross-functionally with Product, Sales, Account Management, and Data Science to align strategies and support go-to-market efforts.
• Partner on key reporting moments—like QBRs, performance deep dives, and executive briefings.
• Identify and advocate for process and tool improvements that make our optimization work smarter, faster, and more impactful.

You’ll Be Successful in This Role if You Have/Are

• 7+ years of experience in performance marketing, media strategy, or analytics, including 3+ years leading people.
• A strong grasp of CTV, programmatic buying, or digital performance ecosystems.
• Proven success building and leading high-impact strategy teams in fast-paced, data-rich environments.
• The ability to translate complex, technical insights into practical strategies for business stakeholders.
• Strong storytelling and analytical skills—able to tie data to business outcomes.
• Experience working across teams in matrixed or collaborative orgs.
• Comfortable operating independently with a strong sense of ownership.
• Excellent communication skills and a knack for bringing people along.

Culture and Benefits

At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they’re surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program through Fidelity Investments.
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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