Manager, Performance Marketing, Ad Tech & Measurement

Airwallex; San Francisco (CA); Hybrid; USD 140,000 - 195,000; Full time

Job summary

Airwallex in San Francisco is seeking an experienced marketer to own full-funnel B2B brandformance across programmatic display, video, CTV, YouTube, LinkedIn, and Meta, connecting upper-funnel media to qualified pipeline and revenue.

You'll build and manage the campaign infrastructure, audience strategy, budgets, pacing, creative optimization, tagging, and integrations with Marketo and Salesforce, while using AI-driven insights to improve lead quality as the business scales across markets.

Qualifications

• 5+ years of experience in B2B performance marketing or a related discipline.
• Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue.
• Hands-on expertise with DV360 and programmatic media, including architecture, IOs, line items, audience targeting, pacing and optimisation.
• Strong working knowledge of digital measurement and attribution.
• Experience with Marketo and Salesforce data integration and analysis.

Responsibilities

• Own full-funnel B2B brandformance across channels and connect media to pipeline and revenue.
• Build and manage campaign infrastructure, measurement systems, audience strategy, budgets, pacing, and creative optimization.
• Lead tagging, first-party audiences, lead enrichment, and signal flows between platforms and analytics.
• Investigate lead and account-level data, develop indicators of lead quality, and apply AI-driven insights.
• Collaborate with Marketing Ops, RevOps, Data Science, Analytics, and technical teams.

Skills

DV360

Programmatic media

Lead generation

Data analysis

Cross-functional collaboration

Tools

Google Tag Manager

Marketo

Salesforce

GA4 / Analytics

Job description

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

How you'll make impact

You’ll own full-funnel B2B brandformance across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting upper-funnel media to qualified pipeline and revenue.

You’ll build and manage the campaign infrastructure and measurement systems behind that work, including campaign architecture, audience strategy, budgets, pacing, frequency, creative optimization, tagging, first-party audiences, lead enrichment, and signal flows between media platforms, Marketo, Salesforce, and analytics.

You’ll investigate lead and account-level data, develop leading indicators of lead quality, and use AI and analytical approaches to make smarter investment decisions while B2B conversion cycles mature.

You’ll design measurement and incrementality frameworks, build feedback loops between media performance and downstream outcomes, and partner closely with Marketing Operations, RevOps, Data Science, Analytics, and technical teams.

You’ll work from our San Francisco office three days a week.

What we're looking for

Essentials

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.

• Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.

• Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimisation.

• Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.

• Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.

• Strong experience with Marketo and Salesforce and an understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.

• Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.

• Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.

Preferred

• Experience with first-party audience activation, lead enrichment, firmographic and account data, and CRM-to-media integrations.

• Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.

• Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.

• Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.

• Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.

You’ll thrive here if

• You own the outcome and you don't wait for permission to fix what's broken.

• You're comfortable making decisions with incomplete information and moving quickly anyway.

• You're not precious about your ideas. You push hard for what you believe in, but you pivot fast when the data says otherwise.

• You connect dots across functions and hold the big picture without losing grip on the details.

• You simplify complexity rather than hiding behind it.

Learn more about your team

Marketing at Airwallex is a growth function, not a support one. The brief is ambitious: build the brand to match the platform, well-established in some markets and still emerging in others. This team leads across product marketing, brand, demand generation, and regional GTM: understanding what our platform actually does, then building the stories that make it land with real businesses, not just buyers on paper. They work closely with product, sales, and leadership, so the link between marketing activity and business outcome is direct.

If you want to build a global brand through insight, sharp positioning, and creative that earns attention and trust, this is where marketing has real leverage.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.