Manager, Partnership Marketing

New York City Football Club LLC; New York (NY); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Complimentary tickets

Team events

Job summary

New York City FC is seeking a Manager, Partnership Marketing to independently manage a portfolio of corporate partners and deliver strategic activation programs across the Club and Etihad Park. You’ll own day-to-day relationships, translate partner objectives into integrated plans, and ensure contractual commitments are fulfilled.

This role requires 3–5 years in sponsorship activation, strong communication and project management, and the ability to work in a fast-paced live-event environment in

Qualifications

• 3–5 years of experience in sponsorship activation or partnership marketing.
• Experience managing multiple client relationships and campaigns.
• Working knowledge of sponsorship contracts, rights fulfillment, and budgets.
• Strong project management, communication, and problem-solving skills.
• Ability to operate in fast-moving, live-event environments in New York market.

Responsibilities

• Own day-to-day relationships for an assigned portfolio of 8–10 partners and drive activation plans.
• Translate partner objectives into integrated activation plans across NYCFC assets and Etihad Park.
• Lead briefs, timelines, approvals and cross-functional coordination with Marketing, Content, Community, Stadium Operations, Ticketing and other delivery teams.
• Ensure high-quality execution and contractual fulfillment of partner campaigns, experiences, hospitality, and signage while escalating risks early.

Skills

Sponsorship activation

Account management

Marketing campaigns

Cross-functional collaboration

Communication skills

Spanish language

Job description

JOB TITLE: Manager, Partnership Marketing
REPORTING TO: Senior Director, Partnership Marketing & Operations
DEPARTMENT: Partnership Marketing
LOCATION: New York, NY

Position Overview

New York City FC is seeking a Manager, Partnership Marketing to independently manage a portfolio of corporate partners and deliver strategic, measurable partnership marketing programs. Serving as the primary day-to-day relationship owner, this role translates partner business objectives into integrated activation plans across the Club and Etihad Park, ensures contractual commitments are fulfilled, and identifies opportunities to deepen relationships and grow investment.

What You’ll Do

Partner Relationship & Account Management

• Own day-to-day relationships for an assigned portfolio of approximately 8–10 partners, adjusted for partnership complexity and value.
• Understand each partner’s business objectives, audiences, priorities and success measures; lead annual planning and regular business reviews.
• Develop trusted relationships with partner contacts and agencies, providing proactive recommendations and timely communication.
• Some travel may be required for meetings and pitches; however, travel will primarily be within the New York City area for matches, video shoots, and partnership activations.

Partnership Strategy & Activation

• Build integrated marketing plans using Club, player, content, community, matchday, digital and Etihad Park assets.
• Lead briefs, timelines, approvals and cross-functional coordination with Marketing, Content, Community, Stadium Operations, Ticketing and other delivery teams.
• Ensure high-quality execution and contractual fulfillment of partner campaigns, experiences, hospitality, and signage while escalating risks early.

Commercial Growth & Measurement

• Maintain accurate inventories, deliverable trackers, budgets and partner reporting; evaluate outcomes against agreed objectives.
• Identify upsell, renewal and incremental activation opportunities and partner with Manager and Partnership Development on commercial discussions.
• Provide clear updates on account health, upcoming milestones, risks and opportunities.

Who You Are

At New York City FC, our core Club values guide how we show up and work together every day. If you share the values below, NYCFC may be a great place for you to work—and play:

Acts Honorably
Engages Collaboratively
Champions Inclusion
Drives Forward: embraces new opportunities with curiosity and a focus on improvement and innovation
Shows Heart: demonstrates passion for the Club and sport, operating as an NYCFC ambassador in encouraging and inspiring that passion in others

What You’ll Bring

• 3–5 years of relevant experience in sponsorship activation, partnership marketing, account management or integrated marketing, preferably in sports, entertainment or an agency.
• Experience independently managing multiple client relationships and delivering integrated campaigns.
• Working knowledge of sponsorship agreements, contractual rights fulfillment, budgets, and campaign measurement.
• Strong project management, presentation, written and verbal communication, and creative problem-solving skills.
• Ability to work effectively across teams in a fast-moving, live-event environment; New York market experience is a plus.
• Spanish language proficiency is a plus, but not required

Additional Requirements

• Applicant must be able to comply with the MLS Next Safety and Well-Being Policy and any other applicable child safety policies provided to applicants by NYCFC.
• Ability to work NYCFC matches and events, including evenings, weekends and holidays as required.
• The essential functions of this position must be performed with or without reasonable accommodation. NYCFC will consider reasonable accommodations for qualified individuals with disabilities in accordance with applicable federal, state, and local law

Compensation

This exempt position has an estimated annual base salary range of $75,000 – $80,000 and is not overtime eligible. Final compensation offers are based on a range of factors unique to each candidate, including demonstrated skills, years and depth of relevant experience, and role-specific factors such as certifications and software expertise. We welcome direct conversations about compensation during our initial candidate calls.

What We Offer

• Excellent health, dental, and vision insurance, with options to fit you and your family’s needs
• Comprehensive and competitive benefit programs, including maternal and paternal leave
• Ancillary benefits, including commuter and Citi Bike discounts
• Your health is important! Our wellness strategy supports mental and physical well-being through in-office and virtual programs
• Four complimentary tickets to every NYCFC home match
• Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
• A dynamic, ambitious, and fun work environment

New York City Football Club Overview

At New York City FC, we are on a mission to build New York City into one of the soccer capitals of the world. The Club is the first and only Major League Soccer team located within the five boroughs and is building Etihad Park, New York City’s first soccer-specific stadium, set to open in 2027.

New York City FC is also one of 12 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Montevideo City Torque, Girona FC, Shenzhen Peng City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, Yokohama F. Marinos, and Club Bolívar among its sister clubs.

To learn more about New York City FC and Etihad Park, visit www.newyorkcityfc.com.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.