Director, Partnership Marketing

Gotham FC; Jersey City (NJ); Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental & Vision plans

Employee 401(k) option

Job summary

Gotham FC, a prominent NWSL club, is seeking a Director of Partnership Marketing in New Jersey to lead the partnerships marketing team and oversee key partner accounts.

This hybrid role is based in Jersey City with the flexibility to be in the office or remote on non-core days, and requires travel for events and away games as needed. The role focuses on account strategy, contract analysis, asset delivery, sponsorship pitches, and activations with partners.

Qualifications

• Bachelor’s degree in a related field.
• 7+ years of experience in strategic brand and partnership marketing.
• Strong project management skills and ability to manage multiple accounts and deadlines.
• Excellent written and verbal communication skills.
• Sharp attention to detail and proactive problem-solving.
• Ability to work nights, weekends, home games, and events as required.

Responsibilities

• Lead the Partnership Marketing team and ensure goals are met.
• Oversee strategy and implementation for each account, including contracts and asset delivery.
• Identify opportunities to exceed contract expectations with creative activations.
• Lead renewal efforts and provide market insights from partner conversations.
• Generate new sponsorship ideas, including in-game elements and promotions.
• Present information to sponsors and internal stakeholders clearly.
• Support planning for player appearances, events, and youth clinics with partners.
• Manage in-game activations with game day operations and fan experience teams.
• Lead special projects as requested and perform other duties as assigned.

Skills

Strategic brand marketing

Partnership marketing

Project management

Communication

Attention to detail

Availability for nights & weekends

Education

Bachelor’s Degree in Sport Management, Marketing, Communications, Business Administration, or related field

Tools

Word

Excel

PowerPoint

Outlook

Job description

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC.

The Role

Reporting to the Vice President of Partnerships, this individual will be responsible for leading the Partnership Marketing team and delivering the highest level of client service while also being a proactive marketer to help uncover additional upsell opportunities based on partner objectives. The Director, Partnership Marketing for Gotham FC is responsible for managing the day-to-day execution of all activities within assigned Partner Accounts. This person will be the main day-to-day liaison with key partnerships such as the Gotham FC jersey partners, training center naming rights partner, and others.

Key Responsibilities

• Manage the Partnership Marketing team and ensure goals are met and team members understand the path to success, growth, and additional opportunities.
• Oversee strategy and implementation of each account, including analyzing contracts, ensuring the delivery of assets, and providing EOY recaps.
• Proactively think to drive marketing initiatives that go above and beyond the baseline of the contract.
• Lead renewal efforts for current partner contracts and provide insights based on market research and information gathered from partner conversations, history, and relationships.
• Proactively generate new ideas for new sponsorship opportunities, including in-game elements and retail promotions to grow partner business.
• Effectively present information to sponsors and internal stakeholders and answer any questions that arise.
• Support planning and execution for player appearances, community events, and youth soccer clinics with partner investment.
• Manage in-game activations in collaboration with the game day operations team and the fan experience team, such as seat upgrade promotions, coin toss, etc.
• Lead special projects as requested.
• Additional responsibilities as assigned.

Qualifications

• Bachelor’s Degree in Sport Management, Marketing, Communications, Business Administration, or a related field.
• 7+ years of experience in strategic brand and partnership marketing
• Strong project management skills with the ability to independently manage multiple accounts, activations, and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to identify and resolve challenges proactively.
• Ability to work nights, weekends, home matches, and other events as required.

Capabilities & Other Characteristics

• Basic understanding of sports business affairs such as rights management, contract negotiations, and player activations
• Creative strategist with the ability to conceptualize client solutions
• Strong understanding of sports and entertainment sponsorships, including promotions, events, media, and contracts
• Strong understanding of the marketplace in NJ / NY
• Excellent analytical and interpersonal skills with the ability to problem-solve
• Positive attitude with the ability to adapt and work effectively in a fast-paced, team environment
• Superior reading and listening comprehension, organization, project management skills, and attention to detail
• High level of commitment to quality work product and organizational ethics, integrity, and compliance
• Proficiency in Word, Excel, PowerPoint, and Outlook
• Ability to effectively communicate, both written and verbally
• Demonstrated decision-making and problem-solving skills

Location:

Based at Gotham FC’s business office, which is located at 15 Exchange Place, Jersey City, New Jersey, on a hybrid working schedule that consists of three core in‑office/in‑person days (Tuesday, Wednesday, and Thursday) and two non‑core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events, as well as away games, as necessary. A willingness to travel for other business‑related needs, as they arise. Ability to work at the team’s soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC’s offices, practice facility, and Sport Illutirated Arena.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, and individuals with disabilities to apply.

Job type: Full‑time/Exempt position

Salary range: $130,000 - $155,000 + bonus eligible

Benefits

• Medical, Dental & Vision benefit plans available for Employee and Family, employee‑funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time‑to‑time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all‑inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time‑to‑time, at the sole discretion of Gotham FC.

This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee’s “at‑will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.