Manager, BI (Partnership & Digital Analytics)

Inter Miami CF; Coral Gables (FL); On-site; USD 100,000 - 140,000; Full time

Job summary

Inter Miami CF is looking for a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team.

This role will drive data-informed commercial decisions, partnership valuation, sponsorship performance, digital strategy and fan engagement, while guiding analysts supporting Partnerships and Digital & Marketing Analytics.

Qualifications

• Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics or related field; advanced degree a plus.
• Minimum of 4 years of professional analytics experience in sponsorship, partnership valuation, digital analytics or related fields.
• Strong understanding of sponsorship valuation, partnership measurement and digital analytics.
• Analytical and commercial skills to translate data into actionable recommendations.
• Advanced Excel; SQL and data visualization tools (Power BI/Tableau) preferred.

Responsibilities

• Lead Partnerships and Digital Analytics as the primary analytical partner for business areas.
• Oversee valuation of partnership assets, sponsorship packages and commercial opportunities.
• Own and improve valuation models, methodologies and supporting data.
• Lead sponsorship performance measurement and reporting to support renewals and upsell opportunities.
• Develop benchmarks, case studies and industry research to back strategy.
• Manage Digital & Marketing Analytics across websites, social, email, CRM, apps and paid media.
• Analyze fan acquisition, engagement, audience growth and campaign performance to guide digital strategy.
• Establish KPIs, benchmarks and measurement frameworks for Partnerships, Digital and Marketing.
• Develop dashboards and reporting to translate data into actionable recommendations.
• Collaborate across departments and mentor analysts; evaluate new data sources and tools.

Skills

Analytics

Sponsorship valuation

Digital analytics

Excel

SQL

Power BI

Education

Bachelor's degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics or related field

Tools

Tableau

Power BI

Google Analytics

Job description

Inter Miami CF is looking for a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team.

This role will be responsible for using data to support commercial decision-making, partnership valuation, sponsorship performance, digital strategy and fan engagement. A key responsibility will be leading the valuation of partnership assets and sponsorship packages, developing valuation methodologies and measuring partner performance.

The Manager will also oversee Digital & Marketing Analytics, ensuring the organization effectively measures fan behavior, digital engagement, campaign performance and audience growth across digital platforms. This position will manage and develop analysts supporting Partnerships and Digital & Marketing Analytics.

Key Responsibilities:

• Lead Partnerships and Digital Analytics, serving as the primary analytical partner for both business areas.
• Lead the valuation of partnership assets, sponsorship packages and commercial opportunities to support pricing, negotiations and partnership strategy.
• Own and continuously improve partnership valuation models, methodologies and supporting data.
• Lead sponsorship performance measurement and reporting, providing insights to support renewals, upsell opportunities and new business.
• Develop benchmarks, case studies and industry research to support partnership strategy and value propositions.
• Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, paid media and other digital platforms.
• Analyze fan acquisition, engagement, audience growth, content and campaign performance to identify opportunities and support digital strategy.
• Establish KPIs, benchmarks and measurement frameworks for Partnerships, Digital and Marketing.
• Develop dashboards and reporting to monitor performance and translate data into clear, actionable recommendations.
• Collaborate with Partnerships, Digital, Marketing and other departments to support strategic and commercial initiatives.
• Manage, mentor and develop analysts supporting Partnerships and Digital & Marketing Analytics.
• Continuously evaluate new data sources, technologies and methodologies to strengthen the club’s analytics capabilities.

Requirements

• Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics or a related field. Advanced degree is a plus.
• Minimum of 4 years of professional experience in analytics, sponsorship, partnership valuation, digital analytics, marketing analytics or a related field.
• Strong understanding of sponsorship valuation, partnership measurement and digital analytics.
• Strong analytical and commercial skills, with the ability to translate data into actionable business recommendations.
• Advanced proficiency in Excel; experience with SQL is preferred.
• Experience with data visualization tools such as Power BI or Tableau.
• Familiarity with digital and sponsorship measurement platforms such as Google Analytics, Relo Metrics, Blinkfire or similar tools is a plus.
• Experience within sports, entertainment, sponsorship or media is preferred.
• Strong leadership, communication and cross-functional collaboration skills.
• Ability to manage multiple priorities and projects in a fast-paced environment.