Manager, Paid Social (Meta)

Freebird; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Freebird is seeking a Manager of Paid Social to take charge of our Meta ad program. You will be responsible for campaign management and creative testing while collaborating with a dynamic team to optimize performance and scale our advertising initiatives. This is a high-impact role where your contributions will directly drive revenue. Join us in our fast-paced environment, and benefit from our commitment to career growth and remote-first flexibility.

Benefits

Competitive base salary

Performance bonus

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Generous PTO

Qualifications

• 3+ years managing Meta ads at scale, ideally in DTC or eCommerce.
• Experience in full-funnel media buying.
• Track record in performance-driven environments with data analysis skills.

Responsibilities

• Launch and optimize paid social campaigns across Meta.
• Collaborate with creative teams to develop high-converting strategies.
• Analyze performance metrics and adjust campaigns accordingly.

Skills

Meta ad management

Audience strategy

Budget pacing

Creative testing

Analytics

Tools

TripleWhale

GA4

Shopify

Job description

Freebird is one of the fastest-growing DTC brands in personal care. What began as a revolutionary solution for men’s head shaving has evolved into a premium grooming brand with a loyal customer base, strong subscription engine, and rapid expansion.

With over 1 million customers, a mid 8-figure annual paid media budget, and creative volume exceeding 300 new assets per month, Freebird is scaling fast—and we’re looking for a sharp, execution-focused Manager of Paid Social to help us take things to the next level.

The Opportunity

We’re hiring a Manager, Paid Social to own the day-to-day execution, testing, and optimization of our Meta ad program. You’ll work directly under our Director of Paid Media, taking campaign management and creative performance testing off their plate so they can focus on high-level strategy and scaling.

While Meta (Facebook + Instagram) will be your core focus, there’s also opportunity to expand into other paid social platforms like TikTok, Pinterest, Snapchat, and emerging channels over time.

This is a high-impact role where you’ll drive real revenue outcomes, manage significant monthly budgets, and work side-by-side with our in-house creative team to test fast and scale what performs.

Key Responsibilities

Campaign Management

• Launch, manage, and optimize high-volume paid social campaigns across Meta (Facebook + Instagram).
• Own audience strategy, bidding (CBO/ABO), budget pacing, and campaign structure for maximum scalability.
• Monitor daily performance across key metrics like CAC, ROAS, CVR, CTR, MER, and contribution margin.

Creative Testing & Collaboration

• Partner closely with our in-house creative team to test dozens of weekly assets, drive high-converting creative strategies, and provide structured feedback loops.
• Own creative testing frameworks—identify top hooks, formats, angles, and storytelling styles that scale profitably.
• Proactively brief the creative team with insights, data-backed recommendations, and emerging trends.

Analytics & Optimization

• Use MTA and attribution tools (e.g., TripleWhale, GA4, Haus) to drive optimization decisions based on incrementality, blended metrics, and down-funnel performance.
• Identify creative fatigue, audience performance trends, and conversion leaks across the funnel.
• Build and manage structured testing roadmaps to ensure constant iteration and growth.

Collaboration & Communication

• Partner with your Director of Paid Media on strategy alignment, budget planning, and scaling decisions.
• Collaborate cross-functionally with Creative, Ecommerce, and CRO teams to align Meta campaign execution with landing pages, offers, and funnel optimizations.
• Clearly communicate wins, learnings, and recommendations through reports, Looms, and Slack.

• Have 3+ years of hands-on experience managing Meta ads at scale, ideally in a DTC or eCommerce brand/agency spending $1M+/month.
• Are fluent in full-funnel media buying—audiences, placements, bidding, exclusions, and campaign structure.
• Thrive in performance-driven environments—you live in dashboards, think in CAC and contribution margin, and scale what works.
• Have experience collaborating with creative teams and can guide high-volume testing across formats, hooks, and storytelling styles.
• Are confident in attribution and analysis using tools like Triple Whale, GA4, and Shopify.
• Communicate clearly and proactively—whether it’s a Slack update, a Loom walkthrough, or a campaign performance report.
• Are self-motivated, resourceful, and thrive in high-growth, fast-moving environments.
• Bonus: Experience managing paid campaigns on TikTok, Pinterest, Snapchat, or other social platforms.

Why Join Freebird?

At Freebird, we move fast, test relentlessly, and celebrate performance. If you thrive in high-growth environments and want to own meaningful outcomes—this is the place.

High Impact, Real Ownership

You’ll manage campaigns that directly drive revenue, with the freedom to test, optimize, and grow without red tape.

Creative Firepower

Work with an internal team producing 300+ assets per month, giving you unmatched velocity and variety to test what converts.

Career Growth

We promote from within. High performers in this role will earn increased ownership, cross-channel expansion, and a path to senior leadership.

Smart, Supportive Team

Collaborate with marketers, media buyers, and creatives who are all aligned around performance and results—not politics or fluff.

Remote-First Flexibility

Work from anywhere with a tight-knit, execution-focused team that values autonomy and communication.

Aligned Incentives

Competitive base salary + performance bonus tied to contribution margin and efficiency goals.

Full-Time Benefits

Medical, dental, vision, 401(k), generous PTO, and more.