Manager, Paid Search (Google App Campaigns)

Dept; United States; Remote; USD 61,000 - 85,000; Full time

Job summary

A digital-first agency is seeking a Manager specializing in Paid Search to drive growth through strategic campaigns and mentor team members. The ideal candidate will have at least 2 years of experience and a deep understanding of SEM and analytics platforms. This remote position offers competitive compensation with a salary range of $61,600 - $85,000, plus benefits like healthcare and PTO.

Benefits

Healthcare, Dental, and Vision coverage

PTO

Paid Company Holidays

Qualifications

• A minimum of 2 years’ paid search experience.
• Strong understanding of bid management platforms.
• Proven ability to present findings and recommendations.

Responsibilities

• Drive growth by orchestrating campaigns.
• Mentor team members to refine their craft.
• Manage performance of designated client portfolio.

Skills

Google Ads

Analytics platforms

A/B testing

SA360

Reporting skills

Excel proficiency

Job description

Overview

Denver CO; Atlanta GA; Chicago IL; Boston MA; Newburyport MA; New York NY; San Diego CA; Los Angeles CA; Salt Lake City UT

We are pioneers at heart. We are a digital-first agency with deep skill in tech and marketing. We hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care, with teams across 20+ countries, providing global opportunities and tools to thrive while preserving autonomy to solve client problems.

About You

As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and presentations that keep stakeholders informed. You mentor team members to refine their craft and contribute to agency thought leadership.

Proficiency Expectations

We expect Managers to have a solid foundation of paid search account management skills, from strategy to execution, and proven analytical and problem-solving abilities. We expect the proficiencies listed below:

• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing
• Advanced understanding of paid search channels and bid management platforms such as SA360
• Driving channel-specific account tactical strategy geared towards client efficiency and growth goals
• Develop and execute account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Able to quantify and prioritize initiatives with greatest impact on account performance
• Drive the paid search component of client roadmaps, testing plans, dashboards, and reports to meet client needs
• Accountable for managing the performance of designated client portfolio toward goals and budgets
• Support Client Partners with communications to deliver a clear strategic vision
• Contribute slides to critical decks led by Client Partners, ensuring alignment with overall strategic vision
• QA all paid search management efforts to ensure error-free delivery
• Stay current on agency POVs, thought leadership, and industry trends
• Onboard new team members to accounts with client context and priorities

Growth Expectations

Over time, Managers are expected to:

• Coach Associates & Senior Associates on paid search
• Understand client business objectives and how paid search supports them
• Contribute to agency thought leadership via blogs and case studies
• Mentor junior team members through hands-on account support and training
• Manage direct reports with skill development and work-life balance considerations

Qualifications

• A minimum of 2 years’ paid search experience within Google Ads, Microsoft Ads, and analytics platforms
• Strong understanding of bid management platforms such as SA360
• Experience across all Google networks - display, search, and app campaigns
• Experience with A/B testing
• Proven ability to present findings and recommendations for optimizations
• Strong analytical and reporting skills; proficient in Excel
• Strong written and verbal communication skills

What We Offer

We foster a collaborative, open-door environment with growth opportunities and a focus on fun. Benefits include:

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

The anticipated salary range for this position is US Remote Range: $61,600 - $85,000 USD (based on factors including experience and location). This is based on a 40-hour workweek and leveling; flexibility is available.

DEPT is an equal opportunity employer (EOE). We are committed to an inclusive recruitment and workplace and to providing reasonable accommodations in the recruitment process. We participate in E-Verify where required.