Manager, Omnichannel - Eggo

Loyalty Rules; Chicago (IL); On-site; USD 101,000 - 133,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company contributions

Employee assistance program

Job summary

Kellanova seeks a Manager, Omnichannel - Eggo to lead omnichannel strategy and execution for the Eggo brand within the Accelerator. You will connect brand priorities to customer-facing omnichannel plans, optimize the digital shelf, and drive online sales, market share, and profitable growth.

You will collaborate with Sales, Marketing, Finance, and Analytics, shaping growth strategies and capabilities across one of the company’s fastest-growing channels.

Qualifications

• Bachelor’s degree or equivalent; MBA is a plus.
• Strong analytical skills using NielsenIQ or Circana and POS data.
• Experience with online and in-store account sales or CPG category management.
• Advanced Excel and PowerPoint; strong written and verbal communication.

Responsibilities

• Omnichannel Strategy & Planning – develop annual/quarterly omnichannel plans across digital and physical channels.
• Performance Analysis & Reporting – track monthly/quarterly online and in-store performance.
• Insights & Optimization – translate data into actionable insights and narratives.
• Capability Building & Best Practices – share test-and-learns and best practices across teams.

Skills

Analytical skills

Communication skills

Microsoft Excel

PowerPoint

Education

Bachelor’s degree or equivalent professional experience

MBA valued

Tools

Microsoft Excel

PowerPoint

Job description

Mars Completes Acquisition of Kellanova Learn More

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Date: Sep 29, 2026

Country/Region: US

State: IL

City: Chicago

Workplace: Onsite

Description:

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND ® , RXBAR ® , Nutri-Grain ® , Special K Bars ® , and Pure Organic ® , while the Tasty & Wholesome portfolio includes Eggo ® , Rice Krispies Treats ® and Pop Tarts ® . Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions.

Reporting to the Senior Manager, Omnichannel for Tasty & Wholesome, the Manager, Omnichannel - Eggo leads omnichannel strategy and execution for the Eggo brand within the Accelerator business, driving growth across digital and physical retail channels. This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth.

The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans. As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels.

A Taste of What You’ll Be Doing

• Omnichannel Strategy & Planning - Develop annual and quarterly omnichannel strategies and retailer plans that connect brand, innovation, shopper, and customer priorities across digital and physical channels
• Performance Analysis & Reporting - Track and analyze monthly and quarterly online and in-store performance reporting that shapes category strategies
• Insights & Optimization - Translate performance data from NielsenIQ, retailer platforms, retail media networks, and internal reporting into clear insights, optimization actions, and leadership-ready narratives
• Capability Building & Best Practices - Build and share test-and-learns, competitive insights, retailer capabilities, and best practices that improve future plans and strengthen omnichannel execution and capabilities across Tasty & Wholesome

We’re Looking For Someone With

• Bachelor’s degree or equivalent professional experience; MBA valued
• Strong analytical skills with experience using NielsenIQ or Circana, retailer point-of-sale data, retail media reporting, and market research to identify actionable business opportunities
• Experience with online and in-store account sales and/or category management (CPG)
• Advanced proficiency in Microsoft Excel and PowerPoint, with strong organizational, presentation, and written/verbal communication skills
• Ability to prioritize multiple projects in heavy workload periods, with an entrepreneurial mindset and strong drive for action

Compensation

The annual salary range is $101,120 - $132,720, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

Benefits includes medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Get to Know Us

We've always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking. Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.