Manager of Web Experience Strategy (Part Time)

Jobs via Dice; United States; Remote; USD 97,000 - 125,000; Part time

Job summary

A leading company is seeking a part-time Manager of Web Experience Strategy to enhance digital experiences and optimize customer journeys through strategic web management. This role will involve collaboration with various teams and the execution of digital strategies to improve user engagement and conversion rates over an initial contract of 6 months.

Qualifications

• 3-5 years in web strategy or website management.
• Experience in developing digital experiences.
• Strong background in stakeholder engagement.

Responsibilities

• Drive development of digital experiences aligned with website roadmap.
• Analyze user behavior and optimize web customer experiences.
• Conduct stakeholder interviews to inform website strategy.

Skills

Stakeholder Engagement

Competitive Analysis

Data-Driven Decision Making

User Engagement

Education

Bachelor's degree in Marketing, Digital Marketing, Analytics, Business

Tools

Google Analytics

Heap

Job description

Manager of Web Experience Strategy (Part Time)

Manager of Web Experience Strategy (Part Time)

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Position: Manager of Web Experience Strategy (Part Time - 25 hrs/wk) Location: Remote

Job Type: Contract

Duration: 6 months to start

Job Description

We are seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion. As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap and help lay the foundation for 2026.

Job Responsibilities

• Reporting to the Associate Director, Digital Experience Strategy, you will:
• Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
• Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
• Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion
• Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
• Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
• Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
• Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
• Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
• Develop comprehensive presentations that effectively convey project strategies and secure approvals
• Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
• Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
  
  

Required Skills & Experience:

• Three (3) - five (5) years in web strategy, website management, or marketing with a focus on customer journey
• Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates
• Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
• Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development
• Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations
• Ability to align teams, facilitate decision-making, and drive collaboration across departments
  
  

Required Education:

• Bachelor s degree in Marketing, Digital Marketing, Analytics, Business, or a related field

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Information Technology

• Industries

  Software Development

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