Manager of Sales Effectiveness

Vero; Denver (CO); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

401k

Vision and Dental Plans

Paid Holidays

Paid Medical Plans

Paid Time Off

Paid FMLA

Bonus Potential up to 20%

Salary DOE

Job summary

Vero is seeking a hands-on Manager of Sales Effectiveness to drive street-level execution in a lean FTTH environment. You will train, coach, and operationalize the onboarding lifecycle for D2D and Inside Sales reps, while executing strategic campaigns and market-rollout plays to boost penetration.

You will leverage field data from Spotio and Terros to fix pitches in real time, ensure 100% tool adoption, and support frontline supervisors with structured coaching and field ride-alongs.

Qualifications

• 3–5 years in B2C telecom, ISP, or FTTH sales.
• Experience in Door-to-Door or Inside Sales.
• Proven trainer with coaching track record.
• Data-driven mindset with field data analysis.
• Ability to hold reps and supervisors accountable without direct authority.

Responsibilities

• Own onboarding lifecycle from ramp to first sale with hands-on coaching.
• Run and refine 30-60-90 day onboarding for D2D and Inside Sales reps.
• Execute campaigns, SPIFFs, and market rollout plays.
• Identify rep struggles from field data and fix pitches in real time.
• Drive 100% adoption of field tools (Terros) and ensure clean data for ops.
• Support Sales Supervisors with 1:1s and field ride-alongs.
• Deliver ongoing training on competitive intelligence and product positioning.
• Lead SPIFFs, contests, and data-driven incentive programs.
• Refine call scripts and cadences with Inside Sales for inbound/warm leads.
• Roll out MDU penetration plays and ROE-compliant campaigns.
• Lead win-back efforts for reconnect campaigns and churn reduction.
• Train on Home Tech Program to reach older demographics.

Skills

Field Training

Sales Enablement

Coaching

Onboarding

Campaigns

Tools

Spotio

Terros

SalesRabbit

Salesforce

HubSpot

Zoho

Job description

• As the Manager of Sales Effectiveness, you are the engine that drives our street-level execution. In our lean, high-growth FTTH environment, we don’t need a corporate presenter who just points at PowerPoint slides; we need a gritty, hands-on trainer and operational executor who gets in the trenches
• You will be the trusted advisor to our sales force, wearing two critical hats: running the daily enablement lifecycle, from onboarding fresh Door-to-Door (D2D) and Inside Sales reps to coach them to their first sale, and executing strategic sales campaigns, SPIFFs, and market-rollout plays
• Armed with field data from platforms like Spotio and Terros, you will identify exactly where our reps are struggling on the doors or phones, fix their pitches in real-time, and drive penetration in every neighborhood we light up
• Sales Enablement & Field Training
• Execute the Onboarding Lifecycle: Run and refine our 30-60-90 day onboarding program for D2D and Inside Sales representatives. The #1 metric is decreasing time-to-first-sale through relentless roleplay, FTTH product education, and objection-handling drills
• Drive Tech Stack Mastery: Ensure 100% adoption of our field sales tool (Terros). Train reps to accurately log dispositions, drop pins, manage their daily turf, and prevent “pencil-whipping” so ops receives clean, actionable data
• Support Frontline Supervisors: Act as the ultimate wingman to our Sales Supervisors. Help them run structured 1:1s, conduct highly productive field ride-alongs, and show them how to coach reps out of slumps instead of just closing deals for them
• Continuous Education & Competitive Intel: Deliver ongoing, punchy training sessions on competitive intelligence. Teach our reps how to perform “bill teardowns” on the doorstep to counter legacy cable (exploding promos, upload bottlenecks) and DSL (copper unreliability)
• Sales Programs & Campaign Execution
• Implement SPIFFs and Contests: Execute data-driven SPIFFs that align with immediate company goals—whether that’s driving the highest take-rate in a newly lit fiber hood, reviving “dark doors,” or pushing multi-gig tier adoption
• Support the Inside Sales Motion: Work directly with the Inside Sales team to refine call scripts, speed-to-lead cadences, and objection handling for inbound calls and warm leads
• Execute MDU Penetration Plays: Roll out specialized D2D tactics to accelerate sales and drive high-density subscriber growth in Multi-Dwelling Units with secured Right of Entry (ROE) agreements
• Drive the Re-connect Program: Train the team to execute targeted win-back campaigns, utilizing inside sales dialing and D2D door drops to recover non-pay disconnects and seasonal churners
• Deploy Demographic-Specific Initiatives: Train the field on our Home Tech Program, empowering reps to capture older demographics by leading with intuitive streaming education, cord-cutting confidence, and whole-home Wi-Fi solutions
• This position requires the ability to sit and work at a desk for extended periods of time, using a computer and other office equipment
• This position requires the ability to perform fine motor tasks, such as typing or using a mouse, for extended period of time
• The schedule for this position is Monday through Friday during normal business hours, with weeknight and weekend availability as needed to fulfill the core duties of the role
• Reports To: EVP, Sales & Marketing

Benefits

• 401k
• Vision and Dental Plans
• Paid Holidays
• Paid Medical Plans
• Paid Time Off
• Paid FMLA
• Bonus Potential up to 20%
• Salary DOE: $100k -$150k

• Operational Fluency - High proficiency in D2D canvassing and territory management software (Spotio, Terros, SalesRabbit, etc.) and modern CRM systems (Salesforce, HubSpot, Zoho). You must know how to read a turf map and spot where reps are skipping houses
• Data-Driven Mindset - Ability to translate raw door-knock data, contact rates, and conversion metrics into immediate, actionable coaching moments
• Proven Trainer - Track record of delivering sales playbooks, running energetic training classes, and coaching reps one-on-one in a fast-paced environment
• 3-5 years of experience in B2C telecom, ISP, or FTTH sales, with a deep, practical understanding of direct sales motions (Door-to-Door and Inside Sales). You must have knocked doors or dialed leads in this industry
• Influence Without Authority - Exceptional ability to hold reps and supervisors accountable to coaching metrics and operational standards without being their direct boss