Manager of Growth & E-Commerce

Worldwide Golf

Riverton (UT)

On-site

USD 130,000 - 180,000

Full time

11 days ago

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Fore Alls, a brand within the Worldwide Golf family, seeks a growth leader to drive DTC revenue across e-commerce, paid media, TikTok Shop, and creator affiliates. You will own strategy, partnerships, content, and analytics to maximize revenue and profitability.

You will collaborate with the Director of Marketing to allocate budgets, optimize customer acquisition, retention, and lifecycle initiatives, balancing growth with brand value and inventory health.

Qualifications

Experience leading DTC growth across ecommerce and paid media.
Ability to manage budgets, partners, and internal teams.
Hands-on content creation and data-driven decision making.

Responsibilities

Own the strategy and performance of Fore Alls direct‑to‑consumer revenue channels.
Develop growth plans tied to revenue, profitability, and customer acquisition.
Lead paid advertising across Meta, Google, TikTok and other platforms.
Manage internal teams, agencies, and platform partners.
Build and optimize TikTok Shop and creator affiliate programs.
Develop email and SMS strategies and lifecycle campaigns.
Create forecasting and reporting on revenue, opportunities, and risks.
Present growth results to leadership.

Skills

Growth strategy

E-commerce

Paid media

TikTok Shop

Creator affiliates

Customer acquisition

Retention strategy

Email marketing

SMS marketing

Budget oversight

Content creation

Partnership management

Data analysis

Forecasting

Cross-functional leadership

Tools

Meta Ads

Google Ads

TikTok Ads

Analytics platforms

CRM / Email

SMS tools

Job description

Role Overview

The Manager of Growth & E-Commerce will report to the Director of Marketing and lead Fore Alls DTC growth strategy across e-commerce, paid media, TikTok Shop, creator affiliates, customer acquisition, conversion, retention, email and SMS strategy, customer segmentation, and digital merchandising.

This role should also support the broader marketing team through project management, partner communication, budget oversight and coordination, and hands‑on content creation across these platforms, efficiently moving initiatives from strategy through execution. Working closely with the Director of Marketing, this person will help determine where Fore All should invest its marketing time and budget, which platforms and partnerships produce meaningful returns, and how marketing and inventory strategies should work together to drive profitable revenue.

This is not a traditional brand‑marketing position. We are looking for a growth leader who understands how marketing, merchandise, inventory, content, and the customer journey work together to produce measurable business results.

The ideal candidate is both strategic and hands‑on. They can build and execute a growth plan, analyze performance, manage outside partners and internal team members, and quickly adjust investments based on real‑time data. They understand that revenue growth must be balanced with profitability, inventory health, customer experience, and long‑term brand value.

DTC Growth and Revenue

Own the strategy and performance of Fore Alls direct‑to‑consumer revenue channels.
Develop annual, quarterly, and monthly growth plans tied to revenue, profitability, inventory, and customer‑acquisition goals.
Work with the Director of Marketing to establish DTC budgets, performance goals, and growth priorities.
Identify the products, audiences, platforms, and campaigns with the greatest growth potential.
Monitor daily and weekly performance and quickly adjust strategies when results are not meeting expectations.
Build forecasts and provide clear reporting on revenue performance, opportunities, risks, and recommended actions.
Present growth results and strategic recommendations to the Director of Marketing and leadership team.

Paid Media and Marketing Investment

Lead paid advertising across Meta, Google, TikTok, and other relevant platforms.
Manage internal team members, agencies, freelancers, and platform partners responsible for campaign execution.
Recommend where Fore All should invest its marketing budget based on performance, customer behavior, inventory availability, and company priorities.
Track and improve return on ad spend, customer‑acquisition cost, contribution margin, conversion rate, and overall marketing efficiency.
Develop testing strategies across audiences, creative, messaging, offers, landing pages, and platforms.
Partner with the Director of Marketing to ensure performance campaigns align with Fore Alls overall brand strategy and marketing calendar.
Ensure paid campaigns support both immediate revenue goals and long‑term customer growth.
Work alongside the Director of Marketing to evaluate partnership performance and help manage communication, deliverables, timelines, budgets, and execution across growth‑focused marketing partnerships.

TikTok Shop, Creator Affiliates, and Partnerships

Build and manage Fore Alls TikTok Shop and creator‑affiliate growth strategy.
Recruit, develop, and retain creators who authentically represent the Fore All customer and brand.
Establish commission structures, product‑seeding strategies, content expectations, and performance benchmarks.
Track creator performance and invest more deeply in partnerships that generate measurable revenue and customer growth.
Identify emerging social‑commerce platforms and partnership opportunities that align with Fore Alls audience.
Collaborate with the brand and content teams to create a consistent pipeline of high‑performing creative assets.
Assist with hands‑on content ideation and creation for e‑commerce, paid media, TikTok Shop, creator affiliate, email, SMS, and other growth channels.
Ensure creator and affiliate programs remain aligned with the broader brand strategy established by the Director of Marketing .

Email, SMS, Customer Acquisition & Retention

Develop strategies to acquire new customers while increasing the lifetime value of existing customers.
Own and continuously evolve Fore Alls email and SMS growth strategy in partnership with the Director of Marketing, bringing creative ideas for how these channels can drive revenue while strengthening the customer experience.
Build thoughtful customer segments based on purchase history, browsing behavior, engagement, product affinity, lifecycle stage, VIP status, geography, and other relevant customer data.
Develop targeted campaigns so the right customers receive the right product, message, offer, or content rather than relying solely on broad, one‑size‑fits‑all sends.
Identify creative opportunities for personalized email and SMS campaigns around launches, back‑in‑stock products, complementary products, lapsed customers, high‑value customers, VIPs, and other customer behaviors.
Develop and optimize automated email and SMS flows across welcome, browse abandonment, cart abandonment, post‑purchase, win‑back, replenishment, VIP, and other key lifecycle moments.
Lead the strategy, development, launch, and ongoing optimization of Fore Alls customer loyalty program, including rewards, tiers, benefits, referral opportunities, and personalized experiences designed to increase engagement, repeat purchase, and customer lifetime value. Partner with the Director of Marketing to ensure the program and its benefits are aligned with Fore Alls broader brand and community strategy.
Analyze customer segments, repeat‑purchase behavior, cohorts, and product affinities.
Create personalized customer journeys and offers based on customer behavior and lifecycle stage.
Test subject lines, send times, creative, messaging, offers, segmentation, cadence, and customer journeys to continually improve performance.
Work closely with creative and brand teams to ensure retention messaging feels distinctly Fore All while achieving measurable growth goals.
Balance acquisition and retention investments to support sustainable, profitable growth.

Analytics and Reporting

Build clear reporting dashboards that connect marketing activity to revenue, margin, inventory, and profitability.
Establish performance benchmarks and hold internal and external partners accountable for measurable results.
Translate complex data into clear recommendations for the Director of Marketing and leadership team.
Maintain a strong understanding of attribution while recognizing its limitations across different platforms.
Create a culture of testing, learning, accountability, and continuous improvement.
Report on email and SMS performance by audience and segment, identifying actionable opportunities to improve conversion, retention, repeat purchase, and customer lifetime value.

What Success Looks Like