Manager of Early Tenure Retention, Video Services

Apple Inc.; Minnesota; Remote; USD 139,000 - 261,000; Full time

Job summary

A leading technology company is seeking a Manager of Early Tenure Retention for its Global Video team. The role focuses on engaging customers on the Apple TV+ platform, driving retention through strategic programs, and seeking a candidate with substantial experience in video streaming. Ideal applicants should possess strong analytical skills and excel in cross-departmental collaboration. This full-time position offers a competitive salary range and comprehensive benefits.

Benefits

Comprehensive medical and dental coverage

Retirement benefits

Educational expense reimbursement

Potential bonuses and stock options

Qualifications

• Minimum of 8 years of experience in video streaming, subscription growth, digital marketing, or related roles.
• Experience developing and implementing retention initiatives in matrixed environments.
• Experience scaling programs globally with an understanding of regional nuances.

Responsibilities

• Analyze customer data to identify at-risk customers.
• Develop and implement targeted retention campaigns.
• Engage with customers to understand their needs and concerns.
• Collaborate with other departments to improve subscriber experience.
• Track key performance indicators to evaluate retention efforts.
• Communicate retention strategies and results to stakeholders.

Skills

Data Analysis

Strategy Development

Customer Engagement

Collaboration

Performance Tracking

Communication

Job description

Manager of Early Tenure Retention, Video Services

Culver City, California, United States Marketing

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.As the Manager of Retention Early Tenure on the Global Video team, you will develop strategic programs that quickly and deeply engage customers on the Apple TV+ platform. You will collaborate closely with teams throughout Apple to implement programs aligned with Apple TV+'s overall business objectives, driving subscriber retention and lifetime value.

Description

- Data Analysis: Analyze customer data (surveys, churn analysis, etc.) to identify at-risk customers and understand the root causes of churn.

- Strategy Development: Develop and implement targeted retention campaigns, such as win-back offers or loyalty programs, to improve customer satisfaction and retention rates.

- Customer Engagement: Proactively engage with customers to understand their needs and concerns, and address them effectively.

- Collaboration: Collaborate with other departments (marketing, product, engineering) to improve the overall subscriber experience in their first 90 days on the service.

- Performance Tracking: Track key performance indicators (KPIs) like churn rate, customer lifetime value, and customer satisfaction to evaluate the effectiveness of retention efforts.

- Communication: Clearly communicate retention strategies and results to relevant stakeholders.

Minimum Qualifications

• Minimum of 8 years of experience in video streaming, subscription growth, digital marketing, or related roles within the media and entertainment industry.
• Experience developing and implementing retention initiatives in matrixed environments where products or platforms cut across multiple teams and functions
• Experience scaling programs and initiatives globally, with a deep understanding of the nuances across countries and regions

Preferred Qualifications

• Excellent communication with the ability to influence and collaborate across cross-functional teams
• A strong analytical brain comfortable leveraging data and insights to inform strategic decision-making. Proficiency in using data analysis tools and techniques.
• Experienced in balancing multiple priorities, cross functional collaboration and work streams, working with limited resources
• Outstanding ability to problem solve, develop creative solutions, and demonstrate resourcefulness.
• An individual with natural curiosity and with an innovative and big picture approach
• Solid understanding of product management and appreciation for roadmaps and engineering developments.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .