Manager of Digital Analytics and Experimentation

Wurth Industry US; Houston (TX); On-site; USD 90,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Digital Analytics & Experimentation Manager to lead data-driven decision-making. This role involves developing strategies for digital analytics, executing A/B testing, and collaborating with cross-functional teams to optimize user experiences. The ideal candidate will possess strong analytical skills and a passion for uncovering insights to drive business growth. With a focus on enhancing website performance and marketing strategies, this position offers a unique opportunity to make a significant impact in a dynamic environment. Join a company that values creativity and analytical thinking, and contribute to its ongoing success.

Benefits

Maternity/Paternity Leave

Tuition Reimbursement

Health Benefits (Medical, Vision, Dental)

401(k) Plan

Paid Time Off

10 Paid Holidays

Short/Long-Term Disability

Qualifications

• 5+ years in digital analytics and experimentation.
• Proficiency with Google Analytics and A/B testing tools.
• Strong analytical skills for data interpretation.

Responsibilities

• Develop and implement digital analytics strategies.
• Design and analyze A/B tests to improve user experience.
• Collaborate with teams to enhance website functionality.

Skills

Digital Analytics

A/B Testing

Data Interpretation

Statistical Software (R, Python, SQL)

Problem-Solving Skills

Communication Skills

Education

Bachelor's degree in Computer Science

Advanced degree preferred

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Optimizely

Tableau

Power BI

Job description

POSITION SUMMARY:

The Digital Analytics & Experimentation Manager will drive data-driven decision-making through analysis and experimentation. The ideal candidate has a strong background in digital analytics, A/B testing, and a passion for uncovering insights that support business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement a digital analytics and experimentation strategy aligned with business goals.
• Oversee data collection, analysis, and interpretation to inform decisions.
• Design, execute, and analyze A/B and multivariate tests to improve digital experiences and marketing strategies.
• Analyze experimental data to generate actionable insights and recommendations.
• Collaborate with marketing, engineering, and other teams to ensure successful experiment execution.
• Monitor website traffic, user behavior, and conversion metrics using tools like Google Analytics and Adobe Analytics.
• Create reports and dashboards to track performance and engagement.
• Identify trends and opportunities for website optimization, providing actionable suggestions.
• Work with UX/UI designers, developers, and marketers to enhance website functionality and user experience.
• Manage website tagging and tracking via Google Tag Manager or similar platforms.
• Conduct A/B and multivariate tests to optimize website performance.
• Support SEO and digital marketing efforts with insights on traffic, campaigns, and user acquisition.
• Ensure data accuracy and integrity through audits of analytics implementations.
• Perform other duties as assigned.

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:

• Bachelor's degree in Computer Science, Statistics, Data Analytics, Data Science, or related field; advanced degree preferred.
• 5+ years of experience in digital or product analytics, experimentation, or similar roles.
• Proficiency with analytics tools (Google Analytics, Adobe Analytics, GTM), statistical software (R, Python, SQL), and A/B testing platforms (Optimizely, VWO), plus data visualization tools (Tableau, Power BI).
• Strong analytical and problem-solving skills with experience in data interpretation.
• Knowledge of marketing principles, A/B testing, and user behavior tracking.
• Excellent communication and presentation skills for conveying insights to stakeholders.

Compensation:

Pay Range: $90,000 - $100,000. Compensation depends on factors like experience, education, skills, and certifications. Eligible for an annual incentive bonus based on organizational performance.

The Wurth Difference:

• Customized supply chain solutions for your industry
• Prompt, personal delivery of industrial products and services
• Inventory management to keep your production running smoothly
• Comprehensive support from design to ongoing analysis

Why Wurth:

• Maternity/Paternity leave after 1 year
• Tuition reimbursement after 1 year
• Health benefits including medical, vision, dental, life insurance
• Additional benefits: 401(k), short/long-term disability
• Paid Time Off with accrual and additional days per year of service
• 10 paid holidays

Company Culture & Contact:

• LinkedIn: https://www.linkedin.com/company/wurth-industry-usa
• Facebook: https://www.facebook.com/WurthIndustry
• YouTube: https://www.youtube.com/@WurthIndustryUSA

EEOC Statement:

Wurth Industry North America is an Equal Opportunity Employer. We do not discriminate based on sex, age, race, religion, or other protected characteristics. We consider all qualified applicants, including those with criminal histories, in compliance with applicable laws.