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Kraft Heinz is seeking a Manager of Communications & Engagement to enhance internal and external communications, aligning with U.S. Sales strategies. The role involves creating impactful messaging, managing communications logistics, and ensuring engagement through various channels to drive business success.
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Job Purpose
The Manager of Customer Engagement & Communications helps bring our U.S. Sales and commercial strategy to life through clear, compelling messaging that inspires action across our internal teams and with our customers. Working closely with Sales leadership and cross-functional partners, this role drives the development of communication plans for key customer meetings, industry events, executive messaging, and internal initiatives. The manager plays a critical role in aligning messaging, enabling Sales, and measuring impact to ensure our storytelling, communication, and engagement efforts are best-in-class and growth-focused.
Job Description
Job Purpose
The Manager of Customer Engagement & Communications helps bring our U.S. Sales and commercial strategy to life through clear, compelling messaging that inspires action across our internal teams and with our customers. Working closely with Sales leadership and cross-functional partners, this role drives the development of communication plans for key customer meetings, industry events, executive messaging, and internal initiatives. The manager plays a critical role in aligning messaging, enabling Sales, and measuring impact to ensure our storytelling, communication, and engagement efforts are best-in-class and growth-focused.
Essential Functions & Responsibilities
Critical Meeting Support – Serves as a communications support arm to create customer-facing communication that brings together business priorities and strategy with customer priorities. Brings forward creative ideas to engage and delight customers before, during, and after meetings with video content, email communications, printed booklets, one-pagers, and other materials as needed. Aids in the rollout of overarching experience strategy to internal stakeholders.
SharePoint Management - Supports the ongoing development and usage of the Customer Engagement SharePoint site. Creates and communicates processes and ways-of-working planning guides, builds DIY-friendly tools and kits, and aids in the rollout of Top-to-Top and Innovation Summit planning materials and resources.
Industry Relations Communications - Supports in executing the industry relations strategy in the creation of internal and external communications. Supports internal comms with 'save-the-dates', aids in the customer scheduling process, provides 'know-before-you-go' instructions, on-site text communications, and aids in authoring printed binder content. Supports external audiences with executive bios and agendas. Owns the communications strategy of gathering and relaying action items, sharing event highlights, and recapping events on internal and external sales communications channels.
Commercial Conference - Supports the end-to-end planning and execution of the communications strategy for the Commercial Conference, leading the engagement and communication plan before, during, and after the event, coordination of external thank you notes and gifts, attendee know-before-you-go's, and other communications-related tasks as defined by virtual or in-person events.
Centralized Communications Calendar – Partners with the North America Zone communications team to lead the creation, launch, rollout, and adoption efforts of a centralized communications calendar to ensure the visibility and coordination of major events.
Executive Communications & Sales New News - Owns the creation and distribution of internal communications on behalf of the Chief Sales Officer and Head of Planning & Execution, inclusive of announcements, holiday acknowledgements, and other comms, and maintains a library of executive bios and photos for use in external content design. Owns creating communications strategies with People & Performance (HR) partners for sales-wide communications, coordination with other comms teams, and owns the creation of an annual internal and external comms plan for the Chief Sales Officer. Owns the weekly rollout, back-end maintenance, and process awareness surrounding the Sales New News communications newsletter.
External Communications Newsletter - Partners with team members and function leads to design content for external use that brings to life our company strategy and priorities across Innovation, Supply Chain, Digital & Scale, Category Leadership, Sustainability, and Execution Excellence.
Growth Huddles and Routine Meetings - Owns overarching Growth Huddle logistics, including agenda design, speaker prep, slide driving, content effectiveness, and the feedback loop amongst the audience for its continued improvement.
Expected Experience & Required Skills
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