Manager of Business Systems and Data

Goldfish Swim School; Troy (MI); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k)

401(k) matching

Dental insurance

Job summary

Goldfish Swim School is seeking a Manager of Business Systems and Data to own the day-to-day health of integrations and data flows across Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. You will partner with operations, marketing, and finance, working with our executive team and a fractional CTO.

This role focuses on governance, reporting, and analytics, maintaining data dictionaries and lineage while ensuring data quality and security.

Qualifications

• Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.
• Experience owning integrations between SaaS platforms.
• Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred.
• Hands-on experience with a CRM, with Salesforce strongly preferred.
• Ability to build, review, and validate reports.
• Strong vendor-management and coordination instincts.
• Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.
• Strong documentation discipline.
• A security-conscious mindset when working with customer and company data.

Responsibilities

• Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking.
• Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks.
• Partner across teams on attribution, franchisee-facing systems, and financial metrics.
• Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt.
• Support campaign attribution, lead quality, and key business metrics.
• Maintain data dictionaries, business logic, system documentation, and data lineage maps.
• Validate KPIs across source systems and manage cross-system changes safely.
• Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data.

Skills

SQL

Data warehousing

Analytics

Vendor management

Cross-functional collaboration

Documentation

Communication

Education

Bachelor’s degree in related field

Tools

Salesforce

BigQuery

dbt

iClassPro

Job description

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

Job Title: Manager of Business Systems and Data

Reports To: Chief Operating Officer

Job Summary: The Manager of Business Systems & Data serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO.

Duties and Responsibilities:

• Systems Integration & Ownership: Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation.
• Cross-Functional Support: Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics.
• Vendor Partnership: Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership.
• Data, Reporting & Analytics: Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics.
• Governance & Quality: Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely.
• Security & Documentation: Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements.

Requirements:

• Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.
• Experience owning integrations between SaaS platforms.
• Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred.
• Hands-on experience with a CRM, with Salesforce strongly preferred.
• Ability to build, review, and validate reports.
• Strong vendor-management and coordination instincts.
• Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.
• Strong documentation discipline.
• A security-conscious mindset when working with customer and company data.

Desired Skills and Abilities:

• Experience in a franchise, multi-unit, or multi-location business.
• Familiarity with marketing analytics platforms such as GA4 and GTM.
• Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
• Experience working alongside a fractional or part-time technical leader.

Flexible work from home options available.