Manager, New Development - Market Development

Core Spaces; Bloomington, Northern (IN, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Paid holidays

401(k) + matching

Health plan options

Annual bonus eligibility

On-site work

Job summary

Core Spaces is seeking a New Development Manager‑Market Development to lead local marketing and demand generation for new student housing and multifamily communities. You will shape brand messaging, execute campaigns, and build partnerships with universities, local businesses, and community stakeholders to accelerate leasing and occupancy.

The role requires 3+ years in student housing, multifamily, leasing, or marketing, with proven GTM and social media experience.

Qualifications

• Bachelor's degree preferred or equivalent experience.
• Experience developing go-to-market strategies and demand generation.
• Proven track record in leasing marketing in multifamily or student housing.

Responsibilities

• Develop and execute local go-to-market strategies to build brand awareness and drive lease-up performance.
• Own traffic generation through campaigns, social media, outreach, partnerships, events, and activations.
• Manage marketing budgets, vendor partnerships, and ROI of marketing spend.
• Collaborate with cross-functional teams to drive lease-up success.

Skills

Marketing strategy

Demand generation

Social media

Partnership development

Events management

Brand storytelling

CRM (Entrata/Yardi)

Education

Bachelor's degree or equivalent

Tools

Entrata

Yardi

Job description

Who We Are

Core Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

What We Do

Founded in 2010, Core is a vertically integrated real estate investment manager focused on acquiring, developing and managing across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven service. Core’s student housing portfolio includes over 74,440 beds currently owned or managed, with a pipeline of over 53,860 beds in various stages of development. Core’s BTR division has over 3,000 homes under development, now leasing or in its pipeline in high-growth metros nationwide. For more information, visit www.corespaces.com.

*Portfolio and pipeline numbers as of Q2 2026

Benefits That Matter

• A culture that provides you with a sense of belonging
• Competitive pay that values your contributions
• Incentives designed to reward your achievements
• Paid flexible PTO to disconnect or celebrate life milestones
• Paid 14+ holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; fewer meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) + matching & Roth account option

Position Overview

The New Development Manager-Market Development, leads the local go-to-market strategy for assigned new developments, driving brand awareness, qualified traffic, strategic partnerships, events, outreach, social media, and market activation efforts that support successful lease-ups. This role translates business objectives into targeted marketing initiatives that generate demand, increase market visibility, and accelerate leasing performance.

In partnership with the New Development Manager - Leasing, the New Development Manager- Market Development evaluates market conditions, prospect feedback, campaign performance, and leasing trends to optimize results throughout the lease-up lifecycle. While primarily responsible for marketing execution and demand generation, both New Development Managers share accountability for achieving leasing goals and delivering a successful market launch.

What You Will Do

Marketing Strategy & Demand Generation

• Develop and execute local go-to-market strategies that build brand awareness, differentiate the community, and drive successful lease-up performance.
• Own the traffic generation strategy through marketing campaigns, social media, outreach, partnerships, events, and activations.
• Develop integrated marketing campaigns that convert awareness into qualified leads, tours, applications, and leases.
• Ensure marketing messaging, promotions, and campaigns align with leasing priorities, availability, and market conditions.
• Manage the local marketing calendar and coordinate execution across all marketing channels.
• Develop market positioning strategies that differentiate the community within competitive markets and support pricing, leasing, and occupancy objectives.
• Manage marketing budgets, vendor partnerships, and campaign investments to maximize lead generation, brand exposure, and return on marketing spend.

Market Development & Brand Engagement

• Lead local social media strategy, content planning, and brand storytelling in alignment with Core standards.
• Build and maintain strategic partnerships with universities, student organizations, local businesses, community stakeholders, and other target audiences.
• Identify and develop new outreach opportunities, engagement channels, and grassroots initiatives that expand market reach and generate demand.
• Plan and execute events and activations designed to increase awareness, drive traffic, and support leasing goals.

Leasing Performance & Business Results

• Partner with the New Development Manager, Leasing to establish weekly lead, traffic, tour, application, and leasing goals.
• Monitor marketing performance, lead quality, traffic sources, tour volume, conversion trends, and campaign effectiveness.
• Evaluate market feedback, competitor activity, prospect objections, and leasing performance to inform strategic adjustments.
• Remain actively involved in lease-up efforts by supporting tours, prospect engagement, follow‑up activities, and closing opportunities as needed.
• Support key pre‑leasing milestones, launch periods, and critical lease‑up initiatives.

Leadership & Team Development

• Hire, train, coach, and develop Leasing & Marketing Associates and other assigned marketing‑focused team members.
• Foster accountability, performance, and professional growth while supporting a collaborative team environment.
• Partner effectively with cross‑functional teams to drive lease‑up success.

Collaboration, Analytics & Reporting

• Collaborate closely with Corporate Marketing, Digital Marketing, Creative, Sales, Revenue Optimization, Training, and Strategy teams.
• Analyze property performance and recommend strategic pivots to improve marketing effectiveness and leasing outcomes.
• Provide reporting on campaign performance, traffic trends, partnership development, event results, and other key marketing metrics.
• Accountable for achieving pre‑leasing milestones aligned with company objectives and applicable bonus plan metrics.
• Serve as the marketing subject matter expert for assigned developments, providing market intelligence, competitive insights, and strategic recommendations throughout the lease‑up lifecycle.

Other

• Must be able to work a full shift / required work schedule on‑site at the property.
• Must be available for additional hours including evenings, weekends, and overtime when necessary.
• Must be able to lift and move objects weighing up to 50 pounds regularly, as required by the demands of the job.
• Perform all other duties and responsibilities as assigned.

Ideally, You'll Have

• Bachelor's degree preferred or equivalent combination of education and relevant experience.
• 3+ years of experience in student housing, multifamily, leasing, marketing, business development, or property management, with a proven track record of driving successful lease‑up results.
• Experience developing and executing go‑to‑market strategies, marketing campaigns, and demand generation initiatives that drive qualified traffic, lead conversion, and leasing performance.
• Strong understanding of the leasing funnel, including lead generation, traffic management, prospect engagement, conversion strategies, and performance analytics.
• Experience managing social media strategy, outreach efforts, strategic partnerships, community engagement initiatives, events, and brand activations.
• Experience utilizing CRM, property management, and reporting platforms such as Entrata, Yardi, or similar systems to evaluate performance, manage leads, and support business objectives.
• Demonstrated leadership experience with the ability to coach team members, influence cross‑functional stakeholders, manage competing priorities, and drive accountability toward shared goals.
• Strong analytical, problem‑solving, and organizational skills, with the ability to evaluate market trends, performance data, and customer feedback to inform strategic decisions.
• Ability to relocate and reside in assigned markets, either temporarily or long‑term, based on business needs and lease‑up timelines.
• Proficiency with Microsoft Office and Windows operating systems.

You’ll crush it if you have experience with

• Successfully leading high‑profile lease‑ups, new developments, market launches, or other startup‑style business initiatives in fast‑paced environments.
• Developing innovative marketing strategies that accelerated leasing velocity, increased market share, or exceeded occupancy goals.
• Student housing marketing, student consumer behavior, and creating campaigns that effectively engage renter demographics.
• Translating complex market, customer, and performance data into actionable strategies that drive measurable business results.
• Collaborating across marketing, leasing, revenue management, operations, and corporate support teams to execute large‑scale initiatives and achieve shared objectives.
• Exceptional communication, presentation, relationship‑building, and stakeholder management skills, with the ability to influence decisions and represent the brand with credibility.
• Working in highly entrepreneurial, rapidly changing, or growth‑oriented environments where adaptability, ownership, and creativity were critical to success.

Organizational Structure

Reports to: Senior Manager, Sales - New Development

Direct Reports: Marketing‑focused Leasing & Marketing Associate(s) and other assigned marketing, outreach, event, or engagement team members.

Disclaimer

Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.

As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.

Compensation Disclosure

The compensation range listed reflects the base salary or hourly rate that we reasonably and in good faith expect to offer for this role at the time of posting. Actual compensation may vary based on factors such as education, experience, skills, certifications, seniority, geographic location, and business needs.
This role may be eligible for additional forms of compensation, including bonuses, commissions, stipends, or non‑cash incentives, depending on position and performance. Benefits may include health insurance, retirement plans, paid time off, and other role‑based offerings, subject to eligibility requirements.
All compensation components are subject to change based on business needs or market conditions.