About the Role
This role leads the PGA Tour's centralized entry-level sales department, formerly known as Inside Sales, with responsibility for driving event revenue while developing the next generation of sales professionals across the organisation. It oversees recruitment, training, coaching, and performance management for the National Sales & Service team and executes strategic B2B and B2C sales campaigns that support PGA Tour-operated and co-sponsored events. Success is measured by revenue growth, team development, and the successful advancement of associates into revenue-producing positions throughout the PGA Tour. The primary responsibility includes recruitment, development, and supervision of the National Sales & Service team.
Key Responsibilities
- Lead recruitment, training, coaching, and performance management for the National Sales & Service team, including recruiting, hiring, training, and developing the entry-level team on a weekly basis, assisting with ongoing training initiatives for current PGA Tour tournament sales representatives
- And encouraging staff to pursue new tasks and challenges related to departmental goals and objectives.
- Develop and execute a strategy for targeting and engaging new sales prospects, and execute strategic B2B and B2C sales campaigns supporting PGA Tour-operated and co-sponsored events.
- Help sales associates identify and sell available ticket and hospitality inventory by generating leads using outbound and inbound calls, emails, virtual meetings, and networking events.
- Monitor weekly status of department staff to measure productivity and results, and assist National Sales & Service staff with closing techniques and account management to ensure achievement of revenue goals.
- Communicate professionally to gather all relevant details, communicate with supervisor, provide timely follow-up, and enhance presentation and appointment presentation skills through ongoing coaching and supervision.
- Conduct daily sales meetings to review activity and goals and communicate updates on pending projects and events.
- Review market analyses to determine customer needs and product interests throughout sales campaigns, and assist in developing sales and marketing strategies for ticket and hospitality packages.
- Collaborate with marketing, tournament support, community management, product management, and account management to facilitate new campaigns and offerings.
- Contribute to departmental operations, including staffing, budget management/cost containment, and internal communication.
Required Experience & Qualifications
- Bachelor's degree in Sales, Marketing, Communications, Business Administration, or equivalent experience in a related field.
- Advanced computer skills, including proficiency in Salesforce, TM Archtics, and Microsoft Office.
- Excellent customer service and interpersonal skills, with strong verbal and written communication skills.
Preferred Skills
- Five to seven years prior experience in sales, sports, customer service, or entertainment.
- Prior supervisory skills.
- Golf knowledge and interest.