Manager, NA DTC Merchandising - HOKA

Deckers Brands; Colorado; Remote; USD 120,000 - 130,000; Full time

Job summary

A leading footwear and apparel company is seeking a Manager for DTC Merchandising to oversee sales and merchandise strategies for HOKA. This remote role requires strong collaboration with various teams to achieve seasonal targets. Ideal candidates will have extensive experience in merchandising and analytics, ensuring product offerings align with brand strategies. Competitive salary and diverse benefits are included.

Benefits

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Qualifications

• At least 5 years of Merchandising, Buying, or related experience in a Footwear & Apparel brand.
• Proficient in Excel data analytics and retail math.
• DTC-specific Merchandising and Planning experience in retail and e-commerce.

Responsibilities

• Support the sales, receipt, margin, and style-color count targets seasonally.
• Develop and execute the merchandise strategy for HOKA’s DTC channels.
• Collaborate with cross-functional teams to align product strategies and assortments.

Skills

Merchandising experience

Data analytics

Planning skills

Inventory management

Collaboration

Attention to detail

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Manager, DTC Merchandising - HOKA

Reports to: Sr. Manager, DTC Merchandising NA– HOKA

Location: US (Remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

The Manager, NA DTC Merchandising - HOKA is responsible for supporting the sales, receipt, margin, and style-color count targets seasonally, accounting for brand strategies, sales history, and trends for HOKA’s DTC channels. This role involves working closely with planning counterparts, developing and executing merchandise strategies, and ensuring the US market delivers innovative products with flawless execution. The role requires collaboration with cross-functional teams to align product strategies and assortments, measure performance, and adjust plans as necessary.

We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Support the sales, receipt, margin, and style-color count targets seasonally.
• Develop and execute the merchandise strategy for HOKA’s DTC channels.
• Work with the Senior Manager of NA DTC Merchandising on future product needs via the Commercial Input process.
• Collaborate with Wholesale Merchandising category team to provide a cohesive marketplace perspective.
• Work closely with DTC Planning to measure actuals against plans and adjust as necessary.
• Develop and execute presentations during key milestone meetings.
• Partner with Planning, E-commerce, Retail, and Marketing teams to ensure pre-season forecasts reflect product initiatives and brand strategy.
• Support growth initiatives across category, price architecture, and gender classification.
• Execute the DTC specific GTM calendar, ensuring key deliverables are met seasonally.
• Travel to key local markets to establish relationships with Retail field teams and stay in touch with trends and consumers.
• Drive a deep understanding of the existing DTC customer and new consumers.
• Exemplify the highest standards for collaboration and teamwork within HOKA and across Deckers.
• Willing and able to travel 10-15% annually.

Who You Are

• At least 5 years of Merchandising, Buying, or related experience in a Footwear & Apparel brand.
• DTC-specific Merchandising and Planning experience in retail and e-commerce.
• Lifestyle experience preferred.
• Cross-functional experience with the ability to build a collaborative, supportive operating environment.
• Proficient in Excel data analytics and retail math.
• Strong planning, inventory management, and analytical skills.
• Proven ability to draw insights from data and present effectively to a variety of audiences.
• Highly organized with attention to detail.
• Self-motivated and confident with decision making.
• Proactive, solution-oriented mindset.
• Able to build processes and best practices.
• Able to build relationships through effective collaboration.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$120,000 - $130,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.