Manager Member Marketing

Independence Blue Cross; Philadelphia (Philadelphia County); Hybrid; USD 95,000 - 135,000; Full time

Job summary

Independence Blue Cross is seeking a Manager, Member Marketing to lead acquisition and retention strategies across PA and NJ markets, and guide go-to-market plans for new markets. You will oversee pipeline planning, budget allocation, and deployment of onboarding materials to educate members on plan benefits and digital tools.

This role manages a team and vendor relationships, drives data-driven marketing, and collaborates with cross-functional teams to optimize campaigns, measure ROI, and

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience.
• Minimum 8 years of related experience, preferably in health care marketing.
• Strong data and analytics skills, including the ability to work within databases.
• Direct marketing experience preferred.
• Ability to manage direct reports and influence peers.
• Ability to manage projects with high stakeholder impact.
• Ability to chair meetings with senior management.
• Self-motivated, highly organized, and detail oriented, with strong problem-solving skills.
• Capable of managing a diverse and complex suite of projects.
• Leadership experience preferred.

Responsibilities

• Manage a team of associates and multiple vendor relationships.
• Oversee all paid media, paid search, paid social, remarketing, display, and direct mail.
• Develop data-driven marketing strategies to boost engagement and health outcomes.
• Manage data management for acquisition, retention models, and renewal workflows.
• Identify and implement go-to-market strategies and execution.
• Collaborate with cross-functional teams for alignment on marketing initiatives.
• Monitor campaign performance and lead optimization discussions.
• Prepare ROI analyses and leadership reporting.
• Lead cross-functional workgroups for scheduling, budgeting, and projects.
• Ensure end-to-end process improvements and efficiencies.
• Provide direction and SME expertise on consumer segments.
• Create operating procedures and policy documents for renewals and fulfillment.
• Manage budgets and timelines for all marketing initiatives across markets.

Skills

Team leadership

Data analytics

Direct marketing

Go-to-market strategy

Stakeholder influence

Education

Bachelor's degree in Marketing

Job description

The Manager, Member Marketing will be accountable for acquisition and retention consumer strategy across existing PA and NJ markets as well as the go-to-market strategy when entering new markets. This individual will manage all pipeline planning and resource allocation to ensure timely and relevant targeting to attain new members using high-performing, validated strategies as well as explore, measure, and validate new strategies. This individual will also be accountable for the creation and deployment of onboarding materials that welcome new members and educate them on plan benefits, coverage, and digital tools. Additionally, they will oversee the design, governance, and continuous optimization of clinical messages to improve adherence, preventive care completion, and chronic condition management. The individual who fills this role must demonstrate expertise in and comfortability with direct marketing strategies, an understanding of technology, ability to work with and interpret data, align resources to high yield strategies, demonstrate influence with stakeholders, and ability to implement processes for scalability.

Expectations in the role include

• Manage a team comprised of full-time company associates as well as multiple vendor relationships.
• Manage performance for paid media, paid search, paid social, remarketing, display, direct mail creative and fulfillment, and any additional channels as agreed upon with management.
• Responsible for developing and executing data-driven marketing strategies that enhance member engagement, improve health outcomes, and drive digital adoption
• Manage data management efforts related to acquisition and retention models as well as renewal workflows.
• Research, identify, and implement effective go-to-market strategy and execution.
• Work closely with cross-functional teams to ensure alignment on marketing initiatives.
• Continuously monitor campaign performance and lead optimization discussions.
• Develop and maintain campaign ROI analysis and reporting for leadership.
• Manage cross-functional workgroup to establish scheduling, training, budgeting, and project management.
• Monitor end-to-end process for areas of improvement and increased efficiencies.
• Provide direction and SME expertise on all facets of the consumer segment.
• Manage and create operating procedures and policy documents related to renewals, strategy, and fulfillment.
• Manage budgets and timelines for all marketing initiatives across all markets.

Qualifications/Requirements

• Bachelor’s degree in marketing, Business Management/Administration, or related field, or equivalent experience.
• Minimum 8 years of related experience, preferably in health care marketing
• Strong data and analytics skills, including the ability to work within databases
• Direct marketing experience preferred.
• Ability to manage direct reports as well as exert influence on non-direct report peers
• Ability to manage projects and maintain target objectives.Projects generally are high profile with considerable member impact.
• Ability to effectively chair meetings and interface with senior management.
• Self-motivated, highly organized, and detail oriented, as well as above average problem resolution skills, required.
• Capable of managing a diverse and complex suite of projects simultaneously.
• Direct and/or indirect team leadership experience preferred.
• Demonstrated leadership experience, including direct people management and/or indirect team leadership, preferred

Independence has implemented a “Hybrid” model which consists of Associates working in the office 3 days a week (Tuesday, Wednesday & Thursday) and remotely 2 days a week (Monday & Friday). This role is designated as a role that fits into the “Hybrid” model. While associates may work remotely on our designated remote days, the work must be performed in the Tri-State Area of Delaware, New Jersey, or Pennsylvania.

IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

Inclusion and Belonging

At IBX, everyone can feel valued, supported, and comfortable to be themselves, and all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. Celebrating and embracing diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.

About Our Company

Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.

At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com . We’re revolutionizing health care, and our focus is on you!

IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

Agency Disclaimer

All resumes submitted directly to anIndependence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross andthe Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross orthe Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.

Current Associates

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