Manager, Media Planning

UM Worldwide; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

UM Worldwide in New York, NY is seeking a Manager of Planning to lead the production and application of media and market intelligence for impactful communications plans. You will deploy data and insights to identify optimal channels and oversee plan flowcharts using MediaTools or Lumina.

You will mentor junior staff and collaborate with partnerships to brief external teams and ensure accurate inputs. The role emphasizes delivering timely, accurate media plans, client-facing documents, and

Qualifications

• Experience in an integrated planning role in media or communications.
• Ability to delegate, develop and oversee direct reports.
• Excellent written, verbal communication and presentation skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).

Responsibilities

• Create accurate substantiated and detailed media plans and media planning scenarios.
• Deliver day-to-day requests from the team with disciplined call-reports and timely follow-throughs.
• Organize client-facing category, culture and competitive tracking documents.
• Work with Associate Director and Partnerships to develop RFPs to brief internal teams and external partners.
• Manage team output and development of the flowchart with Ripple/MediaTools/Lumina.
• Lead best practice production of audience and communications data for plan development.
• Contribute to ideation sessions with Strategy team to generate connections ideas
• Maintain media plans, financials, ATBs and billing documentation for clients

Skills

Integrated media planning

Mentoring & staff development

Delegation & supervision

Communication skills

MS Office proficiency

Tools

MediaTools

Lumina

Ripple

Job description

As Manager, Planning, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you take the strategic design imperatives and planning ideas and deploy a variety of data and intelligence to identify and prioritize the best communication channels.

In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the media plan is built on solid, data rich fundamentals. Working with partnerships, media publishers/distributors/suppliers, and your planning team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike

.

Responsibilities

• Create accurate substantiated and detailed media plans and media planning scenarios
• In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
• Organize and develop client-facing category, culture and competitive tracking documents
• Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership's/SBU team and external partners
• Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/MediaTools/Lumina to address the reach/frequency and business goals
• Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections ideas
• Responsible for timely, accurate delivery of day-to-day requests from the client and internal teams
• Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the clients
• Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
• Digests the client's goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings

Required Skills and Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline
• Media planning skills must be sufficient and able to be taught to junior team members
• Ability to delegate, develop and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills and Experience

• 4+ years relevant experience with 1+ years of experience in managing or developing staff
• Category or audience experience as relevant per assignment
• Strong time-management and organizational skills
• Proven problem-solving ability

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.