Manager, Media Analytics & Reporting

TG Therapeutics, Inc.; United States; Teletrabalho; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

TG Therapeutics, Inc. is seeking a Manager of Media Analytics & Reporting to elevate media measurement, storytelling, and data-driven decision making across marketing and commercial teams. This remote role demands strong analytics, BI skills, and collaboration with agencies.

You will own reporting, build Tableau dashboards, and integrate media data with field activity and commercial datasets to uncover insights that guide channel strategy and investment.

Qualificações

• 4–7+ years of experience in media analytics or related analytical roles.
• Strong understanding of digital and omnichannel media measurement (impressions, reach, frequency, CPM, CPC, attribution, incrementality).
• Strong SQL skills with large, complex datasets.
• Experience using Python for data analysis, automation, or statistics.
• Experience developing dashboards using Tableau, Power BI, or similar BI platforms.
• Ability to translate data into actionable business insights and present to stakeholders.

Responsabilidades

• Own and enhance media performance reporting across channels, partners, campaigns, tactics, audiences, creatives, and geographies.
• Develop Tableau dashboards and recurring reporting covering key media metrics such as spend, impressions, reach, frequency, engagement, traffic, conversion, and audience performance.
• Translate campaign data into concise, decision-ready insights for Marketing and Commercial leadership.
• Establish standardized KPI definitions, reporting methodologies, and data-quality controls across media partners and platforms.
• Partner with agencies and publishers to investigate reporting discrepancies and improve data quality and usability.

Conhecimentos

Media analytics

SQL

Python

Tableau/Power BI

Formação académica

Bachelor’s degree in Analytics, Statistics, Economics, Marketing, CS, or related field

Ferramentas

Snowflake

Descrição da oferta de emprego

Title: Manager, Media Analytics & Reporting

Location: Remote

Organizational Overview

TG Therapeutics is a fully integrated, commercial stage, biotechnology company focused on the acquisition, development and commercialization of novel treatments for B-cell diseases. In addition to a research pipeline including several investigational medicines, TG Therapeutics has received approval from the U.S. Food and Drug Administration (FDA) for BRIUMVI® (ublituximab-xiiy) for the treatment of adult patients with relapsing forms of multiple sclerosis, including clinically isolated syndrome, relapsing-remitting disease, and active secondary progressive disease, as well as approval by several foreign nations for BRIUMVI to treat adult patients with RMS who have active disease defined by clinical or imaging features. For more information, visit www.TGTherapeutics.com.

Role

The Manager, Media Analytics & Reporting will be a key member of the Commercial Operations team, responsible for advancing the organization’s media measurement, reporting, and insight-generation capabilities. The ideal candidate combines strong media analytics experience, technical capabilities, business intelligence expertise, and stakeholder management skills.

Key Responsibilities

Media Analytics & Reporting

• Own and continuously enhance media performance reporting across channels, partners, campaigns, tactics, audiences, creatives, and geographies.
• Develop and maintain Tableau dashboards and recurring reporting covering key media metrics including spend, impressions, reach, frequency, engagement, traffic, conversion, efficiency, and audience performance.
• Analyze media performance to identify trends, drivers, opportunities, and potential areas of inefficiency.
• Translate campaign data into concise, decision-ready insights for Marketing and Commercial leadership.
• Establish standardized KPI definitions, reporting methodologies, and data-quality controls across media partners and platforms.
• Partner with agencies and publishers to investigate reporting discrepancies, understand campaign performance, and improve the quality and usability of partner-delivered data.

Media + Commercial Data Integration

• Connect media exposure and engagement data with field activity, HCP prescribing behavior, and other commercial datasets to develop deeper insights into media effectiveness.
• Evaluate how media engagement relates to downstream HCP and customer behaviors rather than relying solely on traditional media performance metrics.
• Develop audience-level, HCP-level, geographic, and longitudinal analyses to better understand promotional engagement and outcomes.
• Identify opportunities to improve targeting, reach, frequency, audience strategy, channel mix, and campaign execution using integrated commercial data.

Measurement & Advanced Analytics

• Support measurement of media effectiveness through approaches such as test/control analysis, matched-control studies, geographic experiments, incrementality analysis, attribution, and marketing mix modeling.
• Partner with internal teams and external measurement partners to design appropriate measurement frameworks for campaigns and tactics.
• Develop analyses that distinguish between media delivery and engagement metrics and broader indicators of commercial impact.
• Support development of measurement plans before campaign activation to ensure campaigns can be evaluated appropriately.
• Use SQL and Python to ingest, transform, reconcile, validate, and analyze media and commercial datasets.
• Work within Snowflake or similar cloud data environments to create reusable analytical datasets supporting media reporting and measurement.
• Automate recurring media reporting, data-quality checks, and analytical workflows where appropriate.
• Develop scalable Tableau dashboards and self-service reporting tools that reduce reliance on manual reporting.
• Maintain clear documentation of media data sources, KPI definitions, transformation logic, and reporting methodologies.

Agency & Cross-Functional Partnership

• Serve as an internal analytical counterpart to media agencies, publishers, platforms, and measurement partners.
• Partner closely with Marketing to translate business and campaign objectives into appropriate KPIs, reporting, and measurement plans.
• Review agency and partner reporting critically, identify areas requiring deeper investigation, and bring together internal and external data to develop an independent perspective on performance.
• Communicate analytical findings to technical and non-technical stakeholders through clear visualizations, presentations, and recommendations.
• Manage multiple media analytics and reporting priorities while maintaining strong communication with internal stakeholders and external partners.

Professional Experience/Qualifications

Required

• Approximately 4-7+ years of experience in media analytics, marketing analytics, digital analytics, business intelligence, or a related analytical role.
• Strong understanding of digital and omnichannel media measurement, including concepts such as impressions, reach, frequency, CPM, CPC, engagement, audience targeting, conversion, attribution, and incrementality.
• Strong SQL skills and experience working with large, complex datasets.
• Experience using Python for data analysis, automation, or statistical analysis.
• Experience developing dashboards using Tableau, Power BI, or similar BI platforms.
• Demonstrated ability to move beyond reporting KPIs to identify performance drivers and translate data into actionable business insights.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively with Marketing, analytics teams, agencies, and leadership.

Preferred Qualifications

• Prior media agency experience or significant experience partnering directly with media agencies is preferred.
• Experience analyzing campaign performance across paid social, programmatic display, CTV/video, linear TV, search, endemic media, or other digital channels.
• Experience combining media data with field activity, HCP prescribing behavior and other commercial data sets.
• Familiarity with pharmaceutical HCP and DTC media measurement is a plus.
• Experience with marketing mix modeling, attribution, incrementality, experimentation, matched-control analysis, or geographic testing.
• Experience with Snowflake or another cloud data warehouse.

Education

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Computer Science, Engineering, or a related field.

Applicants must be currently authorized to work in the United States on a full-time basis. The company does not sponsor employment visas for this position.

TG Therapeutics is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, ancestry, genetic information, military or veteran status, pregnancy or pregnancy-related condition or any other protected characteristic.