Associate Director, Media Data Science

Avalere Health Group; Pennsylvania; Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

401(k) match

Life insurance

Disability coverage

Medical/Dental/Vision plans

Hybrid/Remote work

Global mobility opportunities

Vacation days + wellbeing day

Public holidays observed

End-of-year holidays & early summer fr

Counselling services

Family leave & fertility policies

Training & mobility

Job summary

Avalere Health Group is seeking an experienced data science leader to drive advanced measurement and analytics for healthcare marketing campaigns. You will build models, integrate healthcare datasets, and translate outputs into actionable business insights for clients and senior stakeholders.

The role emphasizes cross-functional collaboration, executive storytelling, and mentoring analysts while enabling hybrid/remote work arrangements and a strong emphasis on data-driven decisions.

Qualifications

• 6+ years of data science, analytics or marketing analytics experience, preferably in healthcare.
• Hands-on modeling with linear regression, MMM, attribution, incrementality testing and predictive modeling.
• Strong SQL, Snowflake, Python and/or R skills for large datasets.
• Experience with SAS or SPSS preferred.
• Experience with healthcare datasets (IQVIA, Crossix, PurpleLab, Experian, Medicaid).
• Proficient Tableau/Looker for detailed and executive reporting.
• Bachelor's degree required; Master's preferred.

Responsibilities

• Lead measurement strategy across HCP and DTC campaigns, including MMM and lift studies.
• Build and refine data science models to evaluate media effectiveness.
• Analyze healthcare datasets to quantify media impact.
• Link exposure across media to business outcomes and KPIs.
• Query and transform large datasets in Snowflake for reporting.
• Use SQL, Python, R to model and analyze data at scale.
• Apply SAS/SPSS where appropriate to support modeling and validation.
• Create dashboards in Tableau/Looker for real-time insights and executive reporting.
• Translate modeling outputs into clear business narratives for clients.
• Present findings in executive PowerPoint decks and collaborate with cross-functional teams.
• Mentor analysts and foster data-driven culture within the team.

Skills

SQL

Snowflake

Python

R

Data cleaning

Tableau/Looker

Communication/storytelling

Education

Bachelor's degree in Data Science/Statistics/Math/CS/Economics/Analytics

Master's degree preferred

Tools

SAS

SPSS

Job description

What You'll Do

• Lead advanced measurement strategy across HCP and DTC campaigns, including MMM, multi-touch attribution, incrementality testing, brand affinity, and lift studies.
• Build, run, and refine hands‑on data science models to evaluate media effectiveness, including linear regression, marketing mix models, attribution models, predictive models and other statistical approaches.
• Integrate and analyze healthcare datasets including IQVIA, Crossix, PurpleLab, Experian, Medicaid and other claims or identity‑based data sources to quantify media impact.
• Connect exposure across linear TV, Google, SEM, display, paid social, radio and programmatic business outcomes and promotional KPIs.
• Query, manipulate and structure large datasets within Snowflake, operating within a medallion (Bronze/Silver/Gold) data architecture.
• Use SQL, Python, R and/or other statistical tools to clean, transform, model and analyze large‑scale media and healthcare datasets.
• Apply tools such as SAS, SPSS or similar statistical platforms to support advanced modeling, analysis and validation where appropriate.
• Build structured datasets and dashboards in Tableau and Looker that support real‑time insight generation and executive reporting.
• Translate statistical modeling outputs into clear, actionable storylines that demonstrate how campaigns drive business performance.
• Develop executive‑ready PowerPoint presentations that bring data to life for clients and senior stakeholders.
• Collaborate closely with Media Strategy, Data Strategy, Engineering and Account teams to ensure measurement frameworks, model outputs and reporting solutions are aligned with business objectives.
• Mentor analysts and foster a culture of innovation, rigor, technical excellence and cross‑functional partnership within the data science function.

About You

• 6+ years of experience in data science, advanced analytics, media measurement or marketing analytics, preferably within healthcare, pharma, life sciences or another highly regulated industry.
• Hands‑on experience building, running and interpreting statistical models, including linear regression, marketing mix modeling, multi‑touch attribution, incrementality testing, lift studies and/or predictive modeling.
• Strong technical capability with SQL, Snowflake, Python and/or R, including experience cleaning, transforming, analyzing and modeling large‑scale datasets.
• Experience with SAS, SPSS or similar statistical tools preferred.
• Experience leveraging healthcare data platforms and datasets such as IQVIA, Crossix, PurpleLab, Experian, Medicaid, claims data, identity‑based data or similar sources.
• Strong Tableau and/or Looker skills, with the ability to develop reporting solutions that support both detailed analysis and executive‑level decision‑making.
• Strong communication and storytelling skills, including the ability to translate complex modeling outputs into clear, actionable business narratives for clients and senior stakeholders.
• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Analytics or a related field required; Master's degree preferred.

$120,000 - $165,000 a year

What we can offer

You will receive a 401(k) plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well‑being day, recognize 9 public holidays, along with gifted end‑of‑year holidays and an early summer Friday finish in June, July and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave and fertility policies provide support across every stage of your family‑planning journey. You can also benefit from continuous opportunities to professionally develop with on‑demand training, support and global mobility opportunities across the business.